This is the wrong address and name of the ozoner. Percy Duplissey built the Surf Twin Drive-In Theatre about a mile from Southern Amusement’s Round-Up Drive-In Theatre. The idea was to out screen the venue. But six months after opening, Southern bought out the venue. Meanwhile, Walter’s Gaurino’s Open Air Theatres Inc. was opening the New Moon Twin Drive-In.
The Surf Twin was located at your choice of 1001 9th Avenue or 2450 Broad Street. The address currently listed here is for the single-screen Round-Up Drive-In a mile away. The Surf Twin reportedly opened May 2, 1953 and was the first of the venues to drop by the wayside in the early 1960s.
The Midway launched Feb. 26, 1951 with “Summer Stock” (ad in photos). It was still being used for church services in 1972. It maps to: 3610 Highway 90 Westlake, LA 70669
C&C Enterprises opened the Ritz in November of 1934. Southern Amusements took on the venue. It eventually closed here on March 30, 1952. The Ritz became a church in 1954.
The Arcade opened September 26, 1910 with Mr. and Mrs. Sydney in the live play, “Billy.” Designed as an opera house, the venue scuffled in the town of 11,500. In late August 1912, Josiah Pearce & Sons, an early New Orleans circuit of movie theaters, closed deals in Houston and here to convert failing opera houses into movie theaters with a live vaudeville component. It relaunched for films on September 2, 1912 with Mary Pickford in “An Indian Summer,” supported by “The Greed for Gold” and Francesca Bertini in “The Wandering Minstrel.”
Southern Amusements took on the venue and dominated the growing Lake Charles movie marketplace with the four major movie theatres in 1916. A fatal $1 million fire in Lake Charles on December 1, 1925 likely should have ended the Arcade save the efforts of the local firefighting team - despite losing three firefighters that day. The theatre reopened quickly and Southern Amusement would convert the theaters to sound later in the decade. By the 1950s, Southern had the Paramount, the Arcade, the Lake and both the Round-Up and Surf drive-ins. The Paramount was converted to widescreen for presenting CinemaScope titles in 1954 and the fading Arcade was not. It was a portent of things to come.
An exposé by one of the local newspapers questioned what appeared to be overly favorable taxing valuations for the aging theaters. While good journalism, a more contemporary view would suggest that the valuations of the late 1950s were based on a combination of the fading prospects for dying movie theaters and the tremendous costs associated with redeveloping them for other retail uses. The combination of drive-ins and suburban theaters offering newer technology, better seating and ample free parking had pretty much decimated downtown movie theaters - especially in a growing city like Lake Charles.
The Arcade fit the bill as Southern closed the Arcade at the end of lease on March 30, 1956 with “Lady & the Tramp.” The theatre was dormant until used by a non-profit Lake Charles Little Theatre beginning December of 1960 for stage plays. That lasted regularly until the April 30, 1967 staging of “Alice!” As part of the Downtown Mall urban renewal, the theatre had many fewer events. But the Arcade’s listing in 1978 on the National Register of Historic Places helped secure a renovation in the mid-1980s.
On Thanksgiving Day 1985 - days prior to the 60th Anniversary of the fatal fire that could have ended the Arcade in 1925, two fire calls were placed. The first fire was quickly extinguished. The second took out the theatre which was undergoing renovations. The venue was delisted on July 22, 2016 but the Arcade Theatre, Miller Building, the Paramount and the Weber Building are commemorated by a historical marker in honor of the fallen building.
There were two (or three) Magic Theatre locations. The newest one opened in 1950 and was a quonset hut with a false front. That newer one appears to have been demolished as it is basically where the new City Hall is. It was used as a fraternal hall by the Longshoreman local #1830 after the theater left. There is a building listed in 1943 as the “old” Magic Theatre indicating a potential of three locations for the Edith turned Magic Theatre.
The Edith Theatre in Port Allen dates back to the early silent era of film exhibition. It was equipped for sound to remain viable. It transferred from J. T. McDermctt to W. H. Tastay to J. T. McDermctt during the Depression with Tastay renaming the venue as the Magic Theatre in 1933. It was modernized with fireproof material, a more moderne look and two new projectors. The theatre is transformed to widescreen projection to present CinemaScope title in 1954. The Magic was closed temporarily for repairs after Thanksgiving shows in 1958. And the Magic’s last act was to vanish.
Theatre Wilbert launched February 3, 1918 and got its name specifically from Antoine Wilbert’s Songs Lumber and Shingle Company which built the theatre though it additionally serves as an homage to the 19th Century Antoine Lambert family and the Wilbert Brothers. It opened with “When a Man’s a Man” with Warren Kerrigan and supported by a Charlie Chaplin short and a Pathé weekly newsreel. The opening was a success and pictures prove this in photos.
Lionel DeLaCroix ran the theatre at opening on a five year lease and renewed. He had started his career renting at the Hope Opera House in 1910 before running silent films there as the Electra Theatre until 1917. He then built the Wilbert. Delacroix was soon affiliated with Saenger Amusement which booked the house. Theatre Wilbert’s initial instrument was a Wurlitzer Style O pipe organ, 2 manuals and 5 ranks that was later sold off. Peter Lawrence Mars of New Orleans did the mural work entitled, “The Dance of the Goddess of Joy.” And all of the bricks were locally sourced from the Plaquemine Brickyard.
Five years later, the theater was electrified and had modern fans at a total cost of installation of $13,000 (the total cost of many small town theaters). The theatre initially costs $82,000 and had swelled to over $100,000 in that period - very unusual for a theater in a town of under 5,000. He equipped the theatre with Vitaphone and Movietone sound in February of 1929 to play talking films. Delacroix opened the Osage Theatre in 1940 - his last. Theatre Wilbert also received a streamline moderne makeover.
Sam Daigre took on the venue in 1948 at Delacroix’s passing. He operated it to closure in 1953 as it was too expensive to convert it to stereo sound and widescreen - and the air conditioning bills too high for such a cavernous auditorium - containing two balconies. It was demolished in January of 1959 for a parking lot.
The Osage Theatre launched March 23, 1940 with Fred McMurray and Barbara Stanwyck in “Cross Country Detroit” supported by a short, “American Saddle Horses.” It burned down prior to its September 14, 1945 showtimes.
The Denham Springs turned briefly Patrician Drive-In is what maps to 402 S. Range Avenue, Denham Springs, LA 70726 in Central D-springs. It launched first of the town’s two ozoners in April 1952. It operated a swimming pool beginning in the 1960 season. In its final season, it relaunched on May 11, 1961 as the Patrician Drive-In “The Magnificent Seven” and “The Conqueror.” The theatre stopped advertising after the July 27, 1961 showing of “Ice Palace.” The swimming pool continued for another season. The site was torn down for a Food Town Grocery Store that opened in 1964.
The Joan Drive-In was southwest of town at what now maps to 1401 Hol-U-Bar Rd, Denham Springs, LA 70726. It operated in the 1952 and 1953 seasons and co-existed with the Denham Springs Drive-In. The Joan opened May 30, 1952 with Audie Murphy in “The Cimarron Kid” & Ronald Reagan in “Bedtime for Bonzo” supported by the Woody Woodpecker cartune, “The Puny Express.” Violet Muse Clark operated it and winds on May 20, 1953 damaged the screen. It was repaired and then seized for failure to pay certain bills. The Joan ended up in a sheriff’s sale auction on July 25, 1953. It completed its second / final year of operation. It was demolished.
The Regina Theatre was a new-build $60,000 venue named for the fourth of operator Joseph A. Barcelona’s daughters, two year old Regina. It opened February 14, 1942 with “Small Town Deb.” It had a streamline moderne appearance in its exterior and interior.
Barcelona had started working in movie theaters at age 14 as a rewinder but elevated to operator when he bought the Gem Theatre in 1927 and renaming it as the the Tivoli Theatre. Under Joseph A. Barcelona Enterprises, he added the Peoples - which he closed in favor of the new-build Istrouma Theatre - the new-build Avenue Theatre and his final theatre here with the Regina.
Barcelona would sublease the Tivoli, Avenue and Istrouma effective on January 3, 1943 to Jefferson J. Rebstock and Roy E. Pfeiffer of Rebstock-Pfeiffer Theaters. He retained the Regina, however. A lawsuit against Rebstock-Pfeiffer by RKO, Loew’s, Paramount and 20th-Fox over box office percentage fraud would change the subleasing deals. Rebstock-Pfeiffer soon split. They ended their subleasing agreements early with Barcelona effective February 4, 1951 and the Tivoli and Avenue were returned to Barcelona Enterprises. (Pfeiffer bought out the Istrouma Theatre for $85k.)
Barcelona now had to figure out how to deal with not only the Regina but the Avenue and the Tivoli in the TV age. He closed the Avenue immediately and followed that with the Tivoli in 1955. In the interim, a massive new-build department store changed the 2500-block of Plank Road when Abbot-Wimberly opened thereAugust 21, 1951. It brough abundant parking in the rear and cash flow to Barcelona. He equipped the Regina with widescreen projection to present CinemaScope films.
The theater drifted under new operators to adult programming and blaxploitation in the 1970s before closing.
The Peoples Theatre of Istrouma / North Baton Rouge at Bayou Sara Road. That theatre operated for more than 10 years as a near neighbor to this address dating back to the silent era with vaudeville between the films. The Peoples had added sound to remain viable. Both the Peoples and the Istrouma were located at Bayou Sara Road (later Scenic Highway). The Peoples stopped advertising after its November 27, 1937 show as the replacement Istrouma Theatre was completing construction.The new theater was likely using some of the same Peoples' equipment.
The new Istrouma Theatre launched on December 5, 1937 with “Top of the Town.” Joseph Barcelona Enterprises moved on from the Peoples which has since been demolished.
The Istrouma Theatre’s genesis dates back to the Peoples Theatre of Istrouma / North Baton Rouge at Bayou Sara Road. That theatre operated for more than 10 years as a near neighbor to this address dating back to the silent era with vaudeville between the films. The Peoples had added sound to remain viable. Both the Peoples and the Istrouma were located at Bayou Sara Road (later Scenic Highway) and Wynadotte. The Peoples stopped advertising after its November 27, 1937 show as the replacement Istrouma Theatre was completing construction. It was likely using some of the same equipment.
The new Istrouma Theatre launched on December 5, 1937 with “Top of the Town.” Joseph Barcelona Enterprises - which operated the Tivoli and Peoples theaters - additionallyhad the Avenue Theatre and the Istrouma Theatres on the drafting table in 1937. At a cost of $14,500, the new Istrouma Theatre was low budget and created from Superock concrete panels. Architect Robert H. Goodman’s exterior sketch showed an austere streamline moderne design. He added Indian portraitures to honor the Houma Indians who are credited with the Istrouma naming. A tight concession stand and rest rooms completed the venue.
Barcelona would add the Regina Theatre in 1942 before subleasing - effective on January 3, 1943 - the Avenue, Tivoli, and Istrouma theaters to Jefferson J. Rebstock and Roy E. Pfeiffer of Rebstock-Pfeiffer Theaters. Those theaters would not make it to the end of the subleasing’s 10-year agreements. RKO, Loew’s, Paramount and 20th-Fox filed separate percentage fraud suits in Federal Court against Rebstock-Pfeiffer which were likely settled out of court. But (or, perhaps, because of that) Rebstock-Pfeiffer would soon split. They ended their subleasing agreement with Barcelona effective February 4, 1951 and the Avenue and Tivoli were returned to Barcelona Enterprises. Pfeiffer bought out the Istrouma Theatre for $85k.
Pfeiffer closed the Istrouma on October 31, 1953. He stated, “Old Man television got me!” Neighboring auto dealership Peterson Chevrolet offered up $70,000 to ease the sting and demolished the building for more space for new vehicles. And there is a lot more information about this theatre including virtually every booking and even a back and forth argument with a minister who criticized the theater’s programming in the 1950s. So removal of the Chuck-attributed, “Not much info available on this theatre” at a minimum could be excised.
Joseph A. Barcelona Enterprises opened the Avenue Theatre in September of 1938. The operator of the Tivoli and Istrouma theaters equipped this house with Super Simplex projection. Robert H. Goodman’s architectural plan was a streamline moderne concept using Superock panels to speed up construction.
Barcelona would add the Regina Theatre in 1942 before subleasing - effective on January 3, 1943 - the Avenue, Tivoli, and Istrouma theaters to Jefferson J. Rebstock and Roy E. Pfeiffer of Rebstock-Pfeiffer Theaters. Those theaters would not make it to the end of the subleasing’s 10-year agreements.
RKO, Loew’s, Paramount and 20th-Fox filed separate percentage fraud suits in Federal Court against Rebstock-Pfeiffer which were likely settled out of court. But (or, perhaps, because of that) Rebstock-Pfeiffer would soon split. They ended their subleasing agreement with Barcelona effective February 4, 1951 and the Avenue and Tivoli were returned to Barcelona Enterprises. Pfeiffer bought out the Istrouma Theatre for $85k.
Barcelona continued operation of the Avenue Theatre for less than two months. He closed the Avenue and reopened the Tivoli in March of 1951. The Avenue became the Calvary Assembly of God church in 1952. It has since been demolished.
The Dalton Theatre was a Post-War suburban multiuse building that had spots for four commercial interests. The first three after the Dalton Theatre were the Dalton Grocery, the Dalton Pharmacy and the Dalton Laundromat. The Dalton had opened - the theatre - on May 27, 1948 with “The Noose Hangs High.”
The Capitol Ave. Theatre opened in 1951. In April of 1956, it installed widescreen projection to present CinemaScope films. Its last ad was December 26, 1956 with “The Last Hunt.” It was old to the archdiocese which converted it into a church. It stood until 2010 and was demolished for a new St. Paul The Apostle Catholic Church opening in 2011. It might help to change the address from 3912 Capitol Avenue to 3912 Gus Young Avenue as the street name changed confounding a subset of mapping systems.
The City of Baton Rouge approved the $40,000 Lincoln Theatre project proposed by Reverend Albert L. Chatman in December of 1949. The architect on the project was A. Hays Town. The Lincoln was flanked by the Lincoln Barber and the Lincoln Pharmacy, the de facto secondary concessionaire of the Lincoln at launch. It also housed an African American real estate office of Guidry-Kennedy Real Estate and an African American insurance broker. For a period of time, the venue was co-owned with the nearby Hotel Lincoln, one of the City’s two African American owned and operated hotels. The Lincoln Theatre appears to have opened on August 25, 1950 with Alan Ladd as “Captain Carey U.S.A.” The Southside venue was programmed for African American audiences.
The theatre also staged live shows. Lionel Hampton played the Lincoln on March 1, 1952 and returned at least once. Bijou Entertainment Circuit took on the programming duties at the venue in its formative years. Programmatically, the Lincoln hit its stride in the late 1960s and early 1970s playing a heavy mix of Blaxploitation films with some exploitation titles interspersed. The theatre advertised with extremely large ads in the newspaper ranging from half page to double-truck spreads. Star appearances at the theater to promote film openers were not uncommon. The theatre also upgraded its projection to widescreen and stereo.
For a period of time, the venue was co-owned with the nearby Hotel Lincoln which had opened August 21, 1955. By the 1980s, the theatres were desegregated and folks preferred cinemas with multiple screens, free parking, and comfortable seating. So the Lincoln Theatre was done. But in 2018, restoration efforts began in earnest at the Theatre.
Capitol Theatres Inc. and R. Frank Cangelosi built this suburban house adjacent to the LSU campus. Robert H. Goodman created the streamline moderne, low budget theatre. It would be in the Gordon C. Ogden portfolio. Saenger Theatres caught wind of this and quickly got a plan together to build the Varisty Theatre. The race was on… and the Chimes Theatre won. It launched September 16, 1937 with “Pennies from Heaven.”
Ogden would add the Ogden Theatre and the Gordon Theatre to the City. And the Chimes scuffled heading into the 1950s. The Chimes had closed for winter breaks at LSU and then closed for the entire LSU summer break scheduling a reopening on September 13, 1953. That date past and then on September 27, 1953, the theater ran an advertorial saying they weren’t reopening due to the federal tax on entertainment. With television and the cost of installing stereo sound and 3D, they didn’t think they could reopen at that time but might in the future. They elected not to with the theatre closing permanently in 1953.
The Monte Sano neighborhood was part of a major post-World War II housing and industrial boom in North Baton Rouge as folks got more mobile with automobile ownership. E.G. Boehringer created Monte Sano Theatre, Inc. as he built a post-War suburban movie house, the Monte Sano, opening on January 11, 1947 with “Two Guys from Milwaukee.” The Monte Sano was a second-run, popular price house… but not too popular with audiences. The theatre was sold to S.J. Campisi and John J. D'Antoni who rechristened it the Ann Theatre on February 26, 1953 as the Ann Theatre with “Million Dollar Mermaid.” (Van Sant Wallace filled in for Mayor Webb in giving the reopening remarks.)
Strategic urban renewal in the 1960s designed to both speed traffic and to decimate the City’s African American neighborhoods severed places like Old South and Valley Park. Those projects reshaped many neighborhoods including Monte Sano as population shifts are brisk. The Ann Theatre closed as the combination of westerns and live Hillbilly music wasn’t cutting it any longer in the Monte Sano neighborhood. In 1968, the Ann Theatre reopened and became of the South’s most prominent African American-centered theatres spotlighting Blaxploitation film throughout the late 1960s and 1970s.
The Ann aggressively marketed Blaxploitation films and some chopsocky titles through full page ads and sporadic star appearances. A road show of the film, “Black is Beautiful” played a month on what was advertised as a “road show engagement.” Marriage licenses were checked for all under 18-married couples by police officers to ensure admission (!). “Wattstax” ‘southern premiere’ was there. “Cleopatra Jones” played for a month. Rosiland Cash, star of “Melinda”, appeared at that film’s opening. But when the desegregated suburban theatres and multiplexes offering multiple titles, free parking and more comfortable seating came along, they unseated the Ann Theatre. It closed in the 1980s and was converted to other retail purposes.
Acme Amusement and Development Company opened the Temple Theatre in the Odd Fellows Building on October 17, 1925. It featured a $3,000 Reproduco Pipe Organ Piano combo unit and opened with Florence Video in “Welcome Stranger” as its opening film supported by four short subjects. The venue added sound in 1929 to remain viable. The venue was open to African American patrons only barring a major crossover artist.
The programming was a combination of films and live performers. Some notable live moments: “The Queen of Moaners” Clara Smith gave two shows for her live appearance - one for African Americans and one for White patrons on January 17, 1928. “The Uncrowned Queen of the Blues” Ida Cox appeared numerous times including February 28 and March 1, 1928, March 9, 1929, February 28, 1932 and March 5, 1932. Ma Rainey appeared there on February 2, 1929. On the Temple Rooftop Garden were Duke Ellington November 29, 1937 and Louis Armstrong on September 30, 1938.
The Temple received a streamline moderne makeover in the 1930s and was remodeled again in 1956 bringing both air conditioning and widescreen projection to the Temple. But during the 1956 process, the Temple Rooftop Garden hosted some of its most luminary performers . They included B.B. King on August 6 and August 31, Little Richard on August 20, Fats Domino on October 3, and Muddy Waters on October 24, 1956.
In the 1970s, it became legendary for blaxploitation film exhibition. But by the 1980s, it was over as suburban theaters were integrated and provided multiple screens with comfortable seating and free parking.
The August 25, 1936 fire reshaped downtown when the Batesville Panolian newspaper dating back to 1881 blaze took down the Batesville Theatre, and the Farmers' Grocery Store. It reopened as the Batesville Theatre again thanks to the local merchants who rebuilt in place. The theatre survived long enough to become the Eureka Theatre and then the Eureka Cinema on Nov. 23, 1973. Local officials brought obscenity charges against the Eureka Theatre for animated adult feature, “Fritz, the Cat.” A specious charge.
The original Trace Theatre (#1) was in the Opera House (#2) that burned down in October 1944. The Opera House (#1) had burned down in the late 19th Century taking with it Masonic Lodge #3 - third oldest in Mississippi. The Trace was rebuilt by the Odd Fellows to have a fraternal lodge opening in 1899.
As Opera Houses faded unable to make money in smaller towns, movie theaters offered an alternative to live programming. And that’s what happened as the Opera House turned to motion pictures. It then was taken over by the Abraham family which ran the Trace Theatre for decades. But the fire of October 28, 1944 ended a great track record.
The War Production Board approved a new theatre and the architectural plans of by Jackson, Mississippi architect E.G. Malvaney. It opened in 1946 and was operated by Mrs. Jake Abraham. The Abrahams closed up in late 1967. The Trace Theatre was burned in April of 1968 and reports stated that it was likely a response to the Martin Luther King assassination. The building was not properly buttoned up and suffered a lot of damage.
The Trace Theatre didn’t bring much money but apparently was viewed for a very short-lived playhouse in 1981 and 1982. It then returned to vacancy and has since lost everything except its side walls. It is definitely in ruins today.
This is the wrong address and name of the ozoner. Percy Duplissey built the Surf Twin Drive-In Theatre about a mile from Southern Amusement’s Round-Up Drive-In Theatre. The idea was to out screen the venue. But six months after opening, Southern bought out the venue. Meanwhile, Walter’s Gaurino’s Open Air Theatres Inc. was opening the New Moon Twin Drive-In.
The Surf Twin was located at your choice of 1001 9th Avenue or 2450 Broad Street. The address currently listed here is for the single-screen Round-Up Drive-In a mile away. The Surf Twin reportedly opened May 2, 1953 and was the first of the venues to drop by the wayside in the early 1960s.
The Midway launched Feb. 26, 1951 with “Summer Stock” (ad in photos). It was still being used for church services in 1972. It maps to: 3610 Highway 90 Westlake, LA 70669
C&C Enterprises opened the Ritz in November of 1934. Southern Amusements took on the venue. It eventually closed here on March 30, 1952. The Ritz became a church in 1954.
The Arcade opened September 26, 1910 with Mr. and Mrs. Sydney in the live play, “Billy.” Designed as an opera house, the venue scuffled in the town of 11,500. In late August 1912, Josiah Pearce & Sons, an early New Orleans circuit of movie theaters, closed deals in Houston and here to convert failing opera houses into movie theaters with a live vaudeville component. It relaunched for films on September 2, 1912 with Mary Pickford in “An Indian Summer,” supported by “The Greed for Gold” and Francesca Bertini in “The Wandering Minstrel.”
Southern Amusements took on the venue and dominated the growing Lake Charles movie marketplace with the four major movie theatres in 1916. A fatal $1 million fire in Lake Charles on December 1, 1925 likely should have ended the Arcade save the efforts of the local firefighting team - despite losing three firefighters that day. The theatre reopened quickly and Southern Amusement would convert the theaters to sound later in the decade. By the 1950s, Southern had the Paramount, the Arcade, the Lake and both the Round-Up and Surf drive-ins. The Paramount was converted to widescreen for presenting CinemaScope titles in 1954 and the fading Arcade was not. It was a portent of things to come.
An exposé by one of the local newspapers questioned what appeared to be overly favorable taxing valuations for the aging theaters. While good journalism, a more contemporary view would suggest that the valuations of the late 1950s were based on a combination of the fading prospects for dying movie theaters and the tremendous costs associated with redeveloping them for other retail uses. The combination of drive-ins and suburban theaters offering newer technology, better seating and ample free parking had pretty much decimated downtown movie theaters - especially in a growing city like Lake Charles.
The Arcade fit the bill as Southern closed the Arcade at the end of lease on March 30, 1956 with “Lady & the Tramp.” The theatre was dormant until used by a non-profit Lake Charles Little Theatre beginning December of 1960 for stage plays. That lasted regularly until the April 30, 1967 staging of “Alice!” As part of the Downtown Mall urban renewal, the theatre had many fewer events. But the Arcade’s listing in 1978 on the National Register of Historic Places helped secure a renovation in the mid-1980s.
On Thanksgiving Day 1985 - days prior to the 60th Anniversary of the fatal fire that could have ended the Arcade in 1925, two fire calls were placed. The first fire was quickly extinguished. The second took out the theatre which was undergoing renovations. The venue was delisted on July 22, 2016 but the Arcade Theatre, Miller Building, the Paramount and the Weber Building are commemorated by a historical marker in honor of the fallen building.
There were two (or three) Magic Theatre locations. The newest one opened in 1950 and was a quonset hut with a false front. That newer one appears to have been demolished as it is basically where the new City Hall is. It was used as a fraternal hall by the Longshoreman local #1830 after the theater left. There is a building listed in 1943 as the “old” Magic Theatre indicating a potential of three locations for the Edith turned Magic Theatre.
The Edith Theatre in Port Allen dates back to the early silent era of film exhibition. It was equipped for sound to remain viable. It transferred from J. T. McDermctt to W. H. Tastay to J. T. McDermctt during the Depression with Tastay renaming the venue as the Magic Theatre in 1933. It was modernized with fireproof material, a more moderne look and two new projectors. The theatre is transformed to widescreen projection to present CinemaScope title in 1954. The Magic was closed temporarily for repairs after Thanksgiving shows in 1958. And the Magic’s last act was to vanish.
The Rosso dates back to the silent era and converted to sound in May of 1930.
Theatre Wilbert launched February 3, 1918 and got its name specifically from Antoine Wilbert’s Songs Lumber and Shingle Company which built the theatre though it additionally serves as an homage to the 19th Century Antoine Lambert family and the Wilbert Brothers. It opened with “When a Man’s a Man” with Warren Kerrigan and supported by a Charlie Chaplin short and a Pathé weekly newsreel. The opening was a success and pictures prove this in photos.
Lionel DeLaCroix ran the theatre at opening on a five year lease and renewed. He had started his career renting at the Hope Opera House in 1910 before running silent films there as the Electra Theatre until 1917. He then built the Wilbert. Delacroix was soon affiliated with Saenger Amusement which booked the house. Theatre Wilbert’s initial instrument was a Wurlitzer Style O pipe organ, 2 manuals and 5 ranks that was later sold off. Peter Lawrence Mars of New Orleans did the mural work entitled, “The Dance of the Goddess of Joy.” And all of the bricks were locally sourced from the Plaquemine Brickyard.
Five years later, the theater was electrified and had modern fans at a total cost of installation of $13,000 (the total cost of many small town theaters). The theatre initially costs $82,000 and had swelled to over $100,000 in that period - very unusual for a theater in a town of under 5,000. He equipped the theatre with Vitaphone and Movietone sound in February of 1929 to play talking films. Delacroix opened the Osage Theatre in 1940 - his last. Theatre Wilbert also received a streamline moderne makeover.
Sam Daigre took on the venue in 1948 at Delacroix’s passing. He operated it to closure in 1953 as it was too expensive to convert it to stereo sound and widescreen - and the air conditioning bills too high for such a cavernous auditorium - containing two balconies. It was demolished in January of 1959 for a parking lot.
Architect Douglass V. Freret
The Osage Theatre launched March 23, 1940 with Fred McMurray and Barbara Stanwyck in “Cross Country Detroit” supported by a short, “American Saddle Horses.” It burned down prior to its September 14, 1945 showtimes.
This is two different drive-ins.
The Denham Springs turned briefly Patrician Drive-In is what maps to 402 S. Range Avenue, Denham Springs, LA 70726 in Central D-springs. It launched first of the town’s two ozoners in April 1952. It operated a swimming pool beginning in the 1960 season. In its final season, it relaunched on May 11, 1961 as the Patrician Drive-In “The Magnificent Seven” and “The Conqueror.” The theatre stopped advertising after the July 27, 1961 showing of “Ice Palace.” The swimming pool continued for another season. The site was torn down for a Food Town Grocery Store that opened in 1964.
The Joan Drive-In was southwest of town at what now maps to 1401 Hol-U-Bar Rd, Denham Springs, LA 70726. It operated in the 1952 and 1953 seasons and co-existed with the Denham Springs Drive-In. The Joan opened May 30, 1952 with Audie Murphy in “The Cimarron Kid” & Ronald Reagan in “Bedtime for Bonzo” supported by the Woody Woodpecker cartune, “The Puny Express.” Violet Muse Clark operated it and winds on May 20, 1953 damaged the screen. It was repaired and then seized for failure to pay certain bills. The Joan ended up in a sheriff’s sale auction on July 25, 1953. It completed its second / final year of operation. It was demolished.
The Regina Theatre was a new-build $60,000 venue named for the fourth of operator Joseph A. Barcelona’s daughters, two year old Regina. It opened February 14, 1942 with “Small Town Deb.” It had a streamline moderne appearance in its exterior and interior.
Barcelona had started working in movie theaters at age 14 as a rewinder but elevated to operator when he bought the Gem Theatre in 1927 and renaming it as the the Tivoli Theatre. Under Joseph A. Barcelona Enterprises, he added the Peoples - which he closed in favor of the new-build Istrouma Theatre - the new-build Avenue Theatre and his final theatre here with the Regina.
Barcelona would sublease the Tivoli, Avenue and Istrouma effective on January 3, 1943 to Jefferson J. Rebstock and Roy E. Pfeiffer of Rebstock-Pfeiffer Theaters. He retained the Regina, however. A lawsuit against Rebstock-Pfeiffer by RKO, Loew’s, Paramount and 20th-Fox over box office percentage fraud would change the subleasing deals. Rebstock-Pfeiffer soon split. They ended their subleasing agreements early with Barcelona effective February 4, 1951 and the Tivoli and Avenue were returned to Barcelona Enterprises. (Pfeiffer bought out the Istrouma Theatre for $85k.)
Barcelona now had to figure out how to deal with not only the Regina but the Avenue and the Tivoli in the TV age. He closed the Avenue immediately and followed that with the Tivoli in 1955. In the interim, a massive new-build department store changed the 2500-block of Plank Road when Abbot-Wimberly opened thereAugust 21, 1951. It brough abundant parking in the rear and cash flow to Barcelona. He equipped the Regina with widescreen projection to present CinemaScope films.
The theater drifted under new operators to adult programming and blaxploitation in the 1970s before closing.
The Peoples Theatre of Istrouma / North Baton Rouge at Bayou Sara Road. That theatre operated for more than 10 years as a near neighbor to this address dating back to the silent era with vaudeville between the films. The Peoples had added sound to remain viable. Both the Peoples and the Istrouma were located at Bayou Sara Road (later Scenic Highway). The Peoples stopped advertising after its November 27, 1937 show as the replacement Istrouma Theatre was completing construction.The new theater was likely using some of the same Peoples' equipment.
The new Istrouma Theatre launched on December 5, 1937 with “Top of the Town.” Joseph Barcelona Enterprises moved on from the Peoples which has since been demolished.
The Istrouma Theatre’s genesis dates back to the Peoples Theatre of Istrouma / North Baton Rouge at Bayou Sara Road. That theatre operated for more than 10 years as a near neighbor to this address dating back to the silent era with vaudeville between the films. The Peoples had added sound to remain viable. Both the Peoples and the Istrouma were located at Bayou Sara Road (later Scenic Highway) and Wynadotte. The Peoples stopped advertising after its November 27, 1937 show as the replacement Istrouma Theatre was completing construction. It was likely using some of the same equipment.
The new Istrouma Theatre launched on December 5, 1937 with “Top of the Town.” Joseph Barcelona Enterprises - which operated the Tivoli and Peoples theaters - additionallyhad the Avenue Theatre and the Istrouma Theatres on the drafting table in 1937. At a cost of $14,500, the new Istrouma Theatre was low budget and created from Superock concrete panels. Architect Robert H. Goodman’s exterior sketch showed an austere streamline moderne design. He added Indian portraitures to honor the Houma Indians who are credited with the Istrouma naming. A tight concession stand and rest rooms completed the venue.
Barcelona would add the Regina Theatre in 1942 before subleasing - effective on January 3, 1943 - the Avenue, Tivoli, and Istrouma theaters to Jefferson J. Rebstock and Roy E. Pfeiffer of Rebstock-Pfeiffer Theaters. Those theaters would not make it to the end of the subleasing’s 10-year agreements. RKO, Loew’s, Paramount and 20th-Fox filed separate percentage fraud suits in Federal Court against Rebstock-Pfeiffer which were likely settled out of court. But (or, perhaps, because of that) Rebstock-Pfeiffer would soon split. They ended their subleasing agreement with Barcelona effective February 4, 1951 and the Avenue and Tivoli were returned to Barcelona Enterprises. Pfeiffer bought out the Istrouma Theatre for $85k.
Pfeiffer closed the Istrouma on October 31, 1953. He stated, “Old Man television got me!” Neighboring auto dealership Peterson Chevrolet offered up $70,000 to ease the sting and demolished the building for more space for new vehicles. And there is a lot more information about this theatre including virtually every booking and even a back and forth argument with a minister who criticized the theater’s programming in the 1950s. So removal of the Chuck-attributed, “Not much info available on this theatre” at a minimum could be excised.
Joseph A. Barcelona Enterprises opened the Avenue Theatre in September of 1938. The operator of the Tivoli and Istrouma theaters equipped this house with Super Simplex projection. Robert H. Goodman’s architectural plan was a streamline moderne concept using Superock panels to speed up construction.
Barcelona would add the Regina Theatre in 1942 before subleasing - effective on January 3, 1943 - the Avenue, Tivoli, and Istrouma theaters to Jefferson J. Rebstock and Roy E. Pfeiffer of Rebstock-Pfeiffer Theaters. Those theaters would not make it to the end of the subleasing’s 10-year agreements.
RKO, Loew’s, Paramount and 20th-Fox filed separate percentage fraud suits in Federal Court against Rebstock-Pfeiffer which were likely settled out of court. But (or, perhaps, because of that) Rebstock-Pfeiffer would soon split. They ended their subleasing agreement with Barcelona effective February 4, 1951 and the Avenue and Tivoli were returned to Barcelona Enterprises. Pfeiffer bought out the Istrouma Theatre for $85k.
Barcelona continued operation of the Avenue Theatre for less than two months. He closed the Avenue and reopened the Tivoli in March of 1951. The Avenue became the Calvary Assembly of God church in 1952. It has since been demolished.
The Gordon opened July 3, 1951 with Excuse My Dust.
The Dalton Theatre was a Post-War suburban multiuse building that had spots for four commercial interests. The first three after the Dalton Theatre were the Dalton Grocery, the Dalton Pharmacy and the Dalton Laundromat. The Dalton had opened - the theatre - on May 27, 1948 with “The Noose Hangs High.”
The Capitol Ave. Theatre opened in 1951. In April of 1956, it installed widescreen projection to present CinemaScope films. Its last ad was December 26, 1956 with “The Last Hunt.” It was old to the archdiocese which converted it into a church. It stood until 2010 and was demolished for a new St. Paul The Apostle Catholic Church opening in 2011. It might help to change the address from 3912 Capitol Avenue to 3912 Gus Young Avenue as the street name changed confounding a subset of mapping systems.
The City of Baton Rouge approved the $40,000 Lincoln Theatre project proposed by Reverend Albert L. Chatman in December of 1949. The architect on the project was A. Hays Town. The Lincoln was flanked by the Lincoln Barber and the Lincoln Pharmacy, the de facto secondary concessionaire of the Lincoln at launch. It also housed an African American real estate office of Guidry-Kennedy Real Estate and an African American insurance broker. For a period of time, the venue was co-owned with the nearby Hotel Lincoln, one of the City’s two African American owned and operated hotels. The Lincoln Theatre appears to have opened on August 25, 1950 with Alan Ladd as “Captain Carey U.S.A.” The Southside venue was programmed for African American audiences.
The theatre also staged live shows. Lionel Hampton played the Lincoln on March 1, 1952 and returned at least once. Bijou Entertainment Circuit took on the programming duties at the venue in its formative years. Programmatically, the Lincoln hit its stride in the late 1960s and early 1970s playing a heavy mix of Blaxploitation films with some exploitation titles interspersed. The theatre advertised with extremely large ads in the newspaper ranging from half page to double-truck spreads. Star appearances at the theater to promote film openers were not uncommon. The theatre also upgraded its projection to widescreen and stereo.
For a period of time, the venue was co-owned with the nearby Hotel Lincoln which had opened August 21, 1955. By the 1980s, the theatres were desegregated and folks preferred cinemas with multiple screens, free parking, and comfortable seating. So the Lincoln Theatre was done. But in 2018, restoration efforts began in earnest at the Theatre.
Capitol Theatres Inc. and R. Frank Cangelosi built this suburban house adjacent to the LSU campus. Robert H. Goodman created the streamline moderne, low budget theatre. It would be in the Gordon C. Ogden portfolio. Saenger Theatres caught wind of this and quickly got a plan together to build the Varisty Theatre. The race was on… and the Chimes Theatre won. It launched September 16, 1937 with “Pennies from Heaven.”
Ogden would add the Ogden Theatre and the Gordon Theatre to the City. And the Chimes scuffled heading into the 1950s. The Chimes had closed for winter breaks at LSU and then closed for the entire LSU summer break scheduling a reopening on September 13, 1953. That date past and then on September 27, 1953, the theater ran an advertorial saying they weren’t reopening due to the federal tax on entertainment. With television and the cost of installing stereo sound and 3D, they didn’t think they could reopen at that time but might in the future. They elected not to with the theatre closing permanently in 1953.
The Monte Sano neighborhood was part of a major post-World War II housing and industrial boom in North Baton Rouge as folks got more mobile with automobile ownership. E.G. Boehringer created Monte Sano Theatre, Inc. as he built a post-War suburban movie house, the Monte Sano, opening on January 11, 1947 with “Two Guys from Milwaukee.” The Monte Sano was a second-run, popular price house… but not too popular with audiences. The theatre was sold to S.J. Campisi and John J. D'Antoni who rechristened it the Ann Theatre on February 26, 1953 as the Ann Theatre with “Million Dollar Mermaid.” (Van Sant Wallace filled in for Mayor Webb in giving the reopening remarks.)
Strategic urban renewal in the 1960s designed to both speed traffic and to decimate the City’s African American neighborhoods severed places like Old South and Valley Park. Those projects reshaped many neighborhoods including Monte Sano as population shifts are brisk. The Ann Theatre closed as the combination of westerns and live Hillbilly music wasn’t cutting it any longer in the Monte Sano neighborhood. In 1968, the Ann Theatre reopened and became of the South’s most prominent African American-centered theatres spotlighting Blaxploitation film throughout the late 1960s and 1970s.
The Ann aggressively marketed Blaxploitation films and some chopsocky titles through full page ads and sporadic star appearances. A road show of the film, “Black is Beautiful” played a month on what was advertised as a “road show engagement.” Marriage licenses were checked for all under 18-married couples by police officers to ensure admission (!). “Wattstax” ‘southern premiere’ was there. “Cleopatra Jones” played for a month. Rosiland Cash, star of “Melinda”, appeared at that film’s opening. But when the desegregated suburban theatres and multiplexes offering multiple titles, free parking and more comfortable seating came along, they unseated the Ann Theatre. It closed in the 1980s and was converted to other retail purposes.
One of the South’s most vibrant and important blaxploitation theaters in the 1970s
Acme Amusement and Development Company opened the Temple Theatre in the Odd Fellows Building on October 17, 1925. It featured a $3,000 Reproduco Pipe Organ Piano combo unit and opened with Florence Video in “Welcome Stranger” as its opening film supported by four short subjects. The venue added sound in 1929 to remain viable. The venue was open to African American patrons only barring a major crossover artist.
The programming was a combination of films and live performers. Some notable live moments: “The Queen of Moaners” Clara Smith gave two shows for her live appearance - one for African Americans and one for White patrons on January 17, 1928. “The Uncrowned Queen of the Blues” Ida Cox appeared numerous times including February 28 and March 1, 1928, March 9, 1929, February 28, 1932 and March 5, 1932. Ma Rainey appeared there on February 2, 1929. On the Temple Rooftop Garden were Duke Ellington November 29, 1937 and Louis Armstrong on September 30, 1938.
The Temple received a streamline moderne makeover in the 1930s and was remodeled again in 1956 bringing both air conditioning and widescreen projection to the Temple. But during the 1956 process, the Temple Rooftop Garden hosted some of its most luminary performers . They included B.B. King on August 6 and August 31, Little Richard on August 20, Fats Domino on October 3, and Muddy Waters on October 24, 1956.
In the 1970s, it became legendary for blaxploitation film exhibition. But by the 1980s, it was over as suburban theaters were integrated and provided multiple screens with comfortable seating and free parking.
The August 25, 1936 fire reshaped downtown when the Batesville Panolian newspaper dating back to 1881 blaze took down the Batesville Theatre, and the Farmers' Grocery Store. It reopened as the Batesville Theatre again thanks to the local merchants who rebuilt in place. The theatre survived long enough to become the Eureka Theatre and then the Eureka Cinema on Nov. 23, 1973. Local officials brought obscenity charges against the Eureka Theatre for animated adult feature, “Fritz, the Cat.” A specious charge.
The original Trace Theatre (#1) was in the Opera House (#2) that burned down in October 1944. The Opera House (#1) had burned down in the late 19th Century taking with it Masonic Lodge #3 - third oldest in Mississippi. The Trace was rebuilt by the Odd Fellows to have a fraternal lodge opening in 1899.
As Opera Houses faded unable to make money in smaller towns, movie theaters offered an alternative to live programming. And that’s what happened as the Opera House turned to motion pictures. It then was taken over by the Abraham family which ran the Trace Theatre for decades. But the fire of October 28, 1944 ended a great track record.
The War Production Board approved a new theatre and the architectural plans of by Jackson, Mississippi architect E.G. Malvaney. It opened in 1946 and was operated by Mrs. Jake Abraham. The Abrahams closed up in late 1967. The Trace Theatre was burned in April of 1968 and reports stated that it was likely a response to the Martin Luther King assassination. The building was not properly buttoned up and suffered a lot of damage.
The Trace Theatre didn’t bring much money but apparently was viewed for a very short-lived playhouse in 1981 and 1982. It then returned to vacancy and has since lost everything except its side walls. It is definitely in ruins today.