A first for ice cream at the cinema

posted by Michael Zoldessy on August 21, 2014 at 9:45 am

LONDON, ENGLAND — Lucky theatregoers are the Vue West End were handed free glow in the dark ice cream pops designed by Bompas and Parr for Wall’s Ice Cream. It’s still being tested but the goal is to have a product that you can see but won’t distract you during the movie.

Read more in Metro about this unique treat.