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UltraStar upgrades its Garden Walk Theater in Anaheim
posted by
CSWalczak
on
January 31, 2011 at 10:52 am
ANAHEIM, CA — Since taking over the financially-ailing former Cinema Fusion Theater at Anaheim’s Garden Walk center, UltraStar Cinemas has been spending heavily on what is now the Anaheim Garden Walk making significant upgrades. D-Box seats have been installed and the former IMAX auditorium now sports one of the chain’s proprietary UltraMax screens. The former 21+ seating will be restored later this year.
“We felt we could do it better,” said Damon Rubio, vice president of operations for UltraStar. “We think the visuals and sound we’ve introduced will really knock your socks off.”
Theater officials say the UltraMax technology allows for digital projection of 3D images at an extremely fast rate with greater pixel resolution.
There is more in the Orange County Register.
Comments (3)
UltraMax, ETX, or any of the other SuperX auditoriums – really who cares? Bigger is not necessarily better unless a feature film is shot in a higher resolution format to begin with and designed specifically to be viewed on an oversize screen. This is not being done. In the 50’s and 60’s cinematographers shot beautifully composed 70mm pictures that took advantage of those eye-popping, deeply curved Dimension 150 and Cinerama screens. Now all we’re getting is the same old movie overly magnified to fill an oversize screen. Dear me, I almost forgot to mention the higher admission price they charge for this added wonder. All I can add to this is “buyer beware.”
For the record they had a former IMAX screen they needed to fill… they went this route.
They are also not charging extra for the upgraded auditorium .. something other chains should follow suit doing.
All I can say is: hurray for the Garden Walk Theater. My local cinema charges an extra $5.00 for a digital IMAX presentation on top of what a lot of my friends (myself included) already consider a hefty ticket price. On the other hand, a dollar or two increase would be reasonable.