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New Programming Format at Joy Cinema
posted by
Simon Overton
on
March 12, 2010 at 3:35 pm
TIGARD, OR — As part of my on-going effort to support the shrinking number of single screen cinemas, I’ve just called the Joy Cinema to see what they are playing.
I was greeted by a live voice. After explaining that their website was down, hence the call, his information was brief “We are under new management and showing only Bollywood films.”
Interestingly, the Joy Cinema was purchased last year and very nicely redecorated and updated with equipment, continuing the same film format. It is not clear if they sold the house again or that the Bollywood films have taken over under the direction?
Comments (3)
I’ve seen the theatre from the outside. It seems like a nice little house. It’s on a main drag. I had wondered at one time if I could buy it. I’m not sure the Indian population in the Portland area is large enough to support an exclusive Bollywood format.
Hi Bob,
It is always encouraging to see an older cinema saved as well as remodeled and playing some older recent first run pictures, but you hit posed the right question regarding the Indian population. I wish them well but personally I feel they will fail in due course.
If so, I hope your purchase idea goes through. I’d love to work a single screener again!!! The motto in my cinema is “I put the SHOW back into Show Business”.
What we really need is a small cinema, like the Joy, who screen films from a couple of decades, or more, from the past -I would be first in line for this type of programming.
As of yesterday the marquee was stripped of lettering and no lights on in the lobby. Hmmmm, what’s up doc"?
I failed to previously note in mt first submission that the Joy had earlier taken over the premises next door to the left. A wall archway was constructed from the cinema lobby and converting the space into a small cafe but pleasant.