Grand Theater

The Ritz Theater opened on September 9, 1937 with Robert Taylor in “Broadway Melody of 1938”. It was operated by Mr. and Mrs. John Johnson. It is 8,400 square feet. It showed three different double-features a night. Wednesday nights were 10 cents and had a keno game at intermission. It was highly successful until 1951 when a fire gutted the interior. It reopened in 1954, but because of television, it did not do as well.

It managed to stay open but around 1970 it became an X-rated movie house called the Pussycat Theater. The theater manager was arrested when a movie was thought to be “obscene”. The theater was reopened with family films on December 8, 1976 and renamed the Bijou Theater, but the venture failed. The theater was remodeled again in 1981 and featured Spanish language films. In 1993, the theater was renamed once more as the Big Screen Theater and showed art films, but that did not last long. In 2003 the theater was once more called by it’s original name the Ritz Theater, but the double bill only lasted nine days and the theater closed.

New owners Chuck and Leona Borough purchased the theater later in the summer, but as of yet, have not decided what to do with the building.

The theater is relatively intact. It needs to be restored to it’s 1954 appearance. The look of 1938 seems to be gone forever. It would make a marvelous venue for classic films because of Escondido’s active retirement age population. Grand Avenue is beautiful tree-lined street that thrives on it’s antique shops and coffee houses. There are two live theater venues within blocks of this theater. There also is a Friday night classic automobile “cruise-in” every Friday night that is well attended.

Owned by the New Vintage Church since March 2019, by November 2019 a major renovation was under way to convert it back into a cinema and multi-use performing arts complex. It will reopen as the Grand Theatre.

Recent comments (view all 18 comments)

ChiperSoft on February 5, 2006 at 2:34 pm

An article in today’s North County Times says that the Boroughs have spent $70,000 in repairs so far on the building in the 3 years they have owned it. Repairs were halted this past year while they did work on their 112 year old house, but they plan to resume renovation in a month. Their hopes are to make it a community owned theater.

Article link: View link

kencmcintyre on June 23, 2007 at 11:36 am

Advertised at 309 E. Grand in September 1979. Name was the Bijou. Feature films were “Wanda Nevada” and “Invasion of the Body Snatchers”.

JayAllenSanford on August 8, 2008 at 7:31 am

New book-length Pussycat Theatre history from the San Diego Reader:
View link

kencmcintyre on January 17, 2010 at 5:17 pm

I’m reasonably certain that this is the theater building:
http://tinyurl.com/yb8rus5

CSWalczak on August 31, 2010 at 11:35 pm

A plan has been submitted to the Escondido City Council that would turn the Ritz into a cabaret dinner theater and events venue: View link

AndyCallahanMajorMajor on September 1, 2010 at 5:00 am

I believe the building in that Google link two posts above is an old drugstore. The theater appears to be to the right of that, one building in from the corner of Juniper Street.

LebowskiT1000 on July 9, 2012 at 2:36 pm

Here’s a cool newspaper clipping showing all the movies playing in the general area back in 1975.

Newspaper Clipping

From this site: Valley Drive-In Blogspot

1hardworker on June 12, 2013 at 3:43 pm

If the owners are ever going to remodel it, I would love to be a part of it. I would really like to be a part of Escondido history. I would probably even volunteer.

DavidZornig on April 7, 2019 at 2:51 pm

In the below 2010 YouTube link, Lorraine Boyce the first woman mayor of Escondido recalls her part in the closure of the Pussycat Theatre.

https://www.youtube.com/watch?v=GfFnlcs12oU

rivest266 on July 13, 2019 at 1:38 pm

This became the Bijou on December 8th, 1976.