Boulevard Theatre

82-22 Northern Boulevard,
Jackson Heights, NY 11372

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Additional Info

Previously operated by: Fox Circuit, GG Theaters, Grob & Knobel, Skouras Theatres, United Artists Theater Circuit Inc.

Architects: Herbert J. Krapp

Previous Names: Fox Boulevard Theatre

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Boulevard Theatre

The Boulevard Theatre first opened in November, 1926, and was one of three theatres built in NW Queens by the Grob & Knobel circuit with Herbert J. Krapp as architect. The Boulevard Theatre in the Jackson Heights section of Queens, was the only one of the three with stage facilities large enough to handle a live play or musical. Unlike the other two, it also had a balcony; the Sunnyside Theatre had all of its seats on a steeply raked main floor, while the Jackson Theatre had a raised “stadium” section of seats at the rear of the auditorium.

The Boulevard Theatre was designed to be a playhouse, with bookings of shows that had recently closed on Broadway or were “trying out” enroute. The attractions ran from Monday through Saturday, with Sunday used for vaudeville and a feature movie.

In 1928, when William Fox acquired the Grob & Knobel theatres, he kept the Boulevard Theatre legit by sub-leasing it to Louis Werba, who also operated playhouses in Brooklyn, the Bronx and Upper Manhattan. The onset of the Depression sent both Fox and Werba into bankruptcy, so the Boulevard Theatre became a double-feature movie house under Fox’s successor, Skouras Theatres, which also took over the Jackson Theatre and Sunnyside Theatre (later sold to Century Theatres).

Due to its location in a residential area on Northern Boulevard that was a long walk from the 82nd Street shopping district around Roosevelt Avenue, the Boulevard Theatre never did as well as the Jackson Theatre, but it survived a triplexing in the early-1980’s before a decline in the neighborhood caused its closure. It sat vacant for at least a decade while a battle raged over the owner’s plan for demolition, which was opposed by the community.

The Boulevard Theatre was finally sold for conversion to what became the highly succesful Natives Restaurant-Theater-Bar, catering to Queens' very large Hispanic community. The restaurant-bar took up the Boulevard’s former entrance and lobby, while the three auditoriums were used for plays, concerts, and sometimes imported movies. By 2016 it was a restaurant/nightclub. It was closed due the Covid-19 pandemic in January 2020 and was demolished in early-2021.

Contributed by Warren G. Harris

Recent comments (view all 38 comments)

robboehm
robboehm on March 26, 2015 at 8:18 pm

Added photo showing original entrance and marquee.

AOManzor
AOManzor on January 9, 2017 at 12:17 pm

I can’t believe I just found this page. My family owned this theater in the 70’s and early 80’s until we sold to our partners. It broke our heart to watch the theater fall into disrepair and eventually close since some of our fondest memories happened there.

And Minooch is right, the triplexing happened in the early 80’s, not the 70’s, much to our chagrin. If it was viable, we would have just had one screen.

fred1
fred1 on January 9, 2017 at 1:38 pm

This theater had been closed for years. it is now a restaurant / nightclub. Please update

robboehm
robboehm on January 9, 2017 at 2:26 pm

As I recall there was a gym or health club on the second floor in later years.

Greenpoint
Greenpoint on April 20, 2017 at 11:02 pm

My mom took me here to see cheech and chong movies in the 80’s, as a little tyke….mommy whats the smell? I concur with fred1…yes it was later a nightclub…in the 90’s i frequented a heavy metal club across the street .

DavidZornig
DavidZornig on November 9, 2018 at 9:25 pm

1925 postcard added courtesy of Scott Genghis Wong‎.

HowardBHaas
HowardBHaas on August 28, 2020 at 5:20 pm

According to Ken Roe, status: Still looks like it is open as a restaurant with live shows in October 2019 Google Street Views. Still open as the Boulevard Columbian Latino restaurant with live performances.

br91975
br91975 on November 2, 2021 at 7:10 pm

According to the below Facebook post, the Boulevard was demolished earlier this year: https://www.facebook.com/100050393744073/posts/417900349899753/?d=n&substory_index=0

fred1
fred1 on November 3, 2021 at 9:44 am

I Remember the theater was managed by G & G theaters cicuilt of Long Island

Comfortably Cool
Comfortably Cool on November 3, 2021 at 10:14 am

Perhaps G&G operated the Boulevard at the very end of its cinema connection, but for most of that history it was Fox/Skouras and possibly United Artists when that circuit name change took place.

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