Rocket Drive-In

2400 N. Main Street,
Las Cruces, NM 88001

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Rocket Drive-In

The Rocket Drive-In was opened on July 20, 1952 with June Allyson in “Too Young to Kiss”. It was operated by Hugh Kane and by 1995 by V.A. Kane. Listed in the Film Daily Yearbook’s of 1956, 1964 & 1968. It had closed by 1972.

Contributed by A.L. Vazquez-Hernandez

Recent comments (view all 7 comments)

Kenmore on July 10, 2019 at 10:59 am

A closer address is 2603 N Main Street, Las Cruces, NM. This address lines up with the old entrance which is now the entrance to a shopping plaza.

The drive-in was gone by 1972 and nothing remains today. About the only indication that a drive-in was at that location is the fence behind Century 21 which runs in the same direction as the northern fence of the drive-in.

MichaelKilgore on December 29, 2019 at 11:49 am

Boxoffice, Aug. 2, 1952: “LAS CRUCES, N. M. – The newly completed Rocket Drive-In recently opened on Highway 70 east of here. The airer is owned and operated by Hugh Kane.”

MichaelKilgore on January 8, 2020 at 8:41 am

Boxoffice, Nov. 14, 1953: “Las Cruces, N.M. – U. A. Kane, owner of the Rocket Drive-In here, had a free quail dinner recently … Kane has an apartment under the screen tower and early one morning he heard a noise which sounded as if someone had hit the tower with several large rocks. Upon investigating Kane found eight dead quail. They had broken their necks by flying into the tower.”

U. A. Kane bought a display ad in the Oct. 23, 1954 issue of Boxoffice selling a miniature train “with two hundred miles on the speedometer”. The package included 750 feet of rail “like new”.

MichaelKilgore on February 9, 2020 at 1:52 pm

Boxoffice, March 28, 1966: “U. A. Kane has closed and dismantled the Rocket Drive-In, Las Cruces, N.M., and will concentrate on the operation of the twin screen Fiesta Drive-In”

MichaelKilgore on October 9, 2021 at 6:52 pm

Motion Picture Herald, July 5, 1952: “U. A. Kane has opened his new 500-car Rocket drive-in at Las Cruces, N. M.”

MichaelKilgore on August 31, 2022 at 1:14 pm

The building closest to the site of the Rocket’s screen tower is the bank at 2400 N Main St.

MichaelKilgore on February 12, 2023 at 1:38 pm

Based on its ads in the Las Cruces Sun-News, the Rocket opened on July 20, 1952. Its first movie was “Too Young to Kiss” with June Allyson and Van Johnson “plus news and cartoon”.

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