AMC Fire Tower 12

The Carmike 12 Cinemas in Greenville opened as a first-run multiplex on August 7, 1998 following two “preview nights” showing second-run films for a $1 admission. The Carmike 12 is unusual in that it has only four stadium-seating auditoriums, with the other eight auditoriums having traditional slant-floor construction. The lobby has a marble floor, two concession stands and a video-game arcade; two more concession stands are located in the main corridor across from the stadium auditoriums (the four auditoriums on the rear of the building). The auditoriums are arranged in a U-shape wrapping around the lobby: four slant-floor screens on the left, four stadium screens on the rear, and four slant-floor screens on the right.

When the Carmike 12 opened, the Plaza Cinema 3 was immediately closed; the Park Theatre followed two weeks later. Eventually the Carmike 12 became Greenville’s only movie theater following the closure of the Buccaneer and Carolina East 4 theaters, and would remain so until 2007.

The opening of the competing Greenville Grande Stadium 14 Cinemas took some of Carmike’s business away, but the congested traffic of Greenville’s thoroughfares has probably kept residents of the southeastern side of Greenville (and Winterville) choosing the Carmike 12 over the Greenville Grande.

It was taken over by AMC in January 2017.

Recent comments (view all 11 comments)

NightHawk1 on May 25, 2012 at 11:58 am

Apparently this theater is sinking to grindhouse-level conditions, just as its predecessor the Plaza Cinema did. (The last film I saw here was, appropriately, “Grindhouse”.) It’s time to either go to second-run films at $2 admission, remodel this theater as a 16-screen all-stadium complex (something that was mentioned in the local newspaper during the construction of this theater), or shut it down and let Regal have a monopoly for a change.

NightHawk1 on February 27, 2015 at 4:42 am

Back in early January 2015 there were rumors that the Carmike 12 would be closed for renovations making it into a dine-in cinema. The rumors, first reported by a local TV station, turned out to be false. There are currently no plans for any major renovations to the Carmike 12; it will continue to operate as usual. Regal’s Greenville Grande 14 has nothing to fear from this multiplex, as they (Regal) have the newer and better facilities.

pdvandusen on September 8, 2016 at 8:22 am

Carmike 12 is currently being remodeled with full leather reclining seats and other amenities.

NightHawk1 on January 23, 2017 at 7:24 am

Now owned by AMC; will continue to operate under the Carmike 12 banner for the immediate future (may possibly rebrand to AMC later on). Bargain Tuesdays and the popcorn bucket refills will continue throughout 2017.

NightHawk1 on March 2, 2017 at 7:09 am

From the AMC website: AMC has announced that the Carmike 12 in Greenville, NC, will be rebranded as the AMC Fire Tower 12 as of April 2017 (no exact date given). This name change coincides with both the renovation of this theater and a reorganization of AMC’s brand structure. The Carmike and Loews banners will disappear (along with any other non-AMC brands), with three AMC brands being used instead: AMC, for the newer, larger multiplexes; AMC Dine-In, for the restaurant-service locations; and AMC Classic, for older, smaller theaters (such as older Carmike locations in small towns).

NightHawk1 on April 7, 2017 at 11:07 pm

Now AMC Fire Tower 12.

davidcoppock on April 9, 2017 at 12:48 pm

Why the nane Fure Tower?

Scott Neff on April 10, 2017 at 8:37 pm

The name of the street it’s on is Fire Tower Rd. I’m assuming the street once lead to the town’s fire tower.

Comfortably Cool on December 29, 2023 at 5:23 pm

Currently making national news headlines with a dispute over seating policy. Details here

Mikeoaklandpark on December 29, 2023 at 9:50 pm

This is the second theater they did this at. There was a different story last night on WNT. AMC SUCKS.