Forest Auto Theatre

7868 Beechmont Avenue,
Cincinnati, OH 45255

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Forest Auto Theatre

The Forest Auto Theatre was located on Beechmont Avenue, in the Cherry Grove area on the east side of Cincinnati. It was opened July 15, 1948 screening “Treasure of the Sierra Madre” with Humphry Bogart, Walter Houston and Tim Holt. The new Forest Auto Theatre was opened by Robert Fitzwater who was also operating the West Hills Theatre. Unfortunately in 1949, Fitzwater got divorced from his wife, but they both had joint ownership of the theatres. Apparently Fitzwater lost both theatres, so in 1950, Manny Marcus (dba Marcus M. Enterprises from Indianopolis, IN) was the operator/owner of the Forest Auto Theatre and the West Hills Theatre. In 1953, Ruben Shor (dba S & S Amusement Co.) took over the ownership and operation of both theatres. Shor was also operating the Twin Drive-In at this time. Ruben Shor died in December 1959.

Peter Palazzolo was a Cincinnati restauranteur who held the major interest in S & S Amusement Co. and he decided to sell all of the theatres. To make the sale happen, he had to purchase all the outstanding stock from the Ruben Shor estate and from the Shor family. In addition to the stocks, he also needed to purchase all the Shor interests in the Eastern Hills Shopping Center. In January 1962, all of S & S Amusement Co. theatres were sold to Marshal H. Fine (dba Associated Theatres from Cleveland, OH) for $3.5 million. Fine formed the Cincinnati Theatre Co. to operated the theatres. Associated Theatres ran the Forest Auto Theatre until they closed it at the end of the season in 1971 for good. The property is commercial buildings and retail businesses now.

Contributed by Randy Studer, Bill Eichelberger

Recent comments (view all 7 comments)

Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois
Ret. AKC (NAC) CCC Bob Jensen, Manteno, Illinois on March 24, 2011 at 12:43 pm

My guess is that it would have been on the Northeast Corner, is that correct?

Open ~1964-~1969? Can anyone verify the exact dates?

From 1964-1969 it was owned by Associated Theatres of Cleveland, O., Meyer C. Fine, President. In 1967 they had 36 theaters in Ohio.

More info and photos are always welcome.

Mike Rogers
Mike Rogers on March 24, 2011 at 6:08 pm

I have it owned by a Rube Shor in 1956.

Bill Eichelberger
Bill Eichelberger on August 3, 2011 at 1:47 am

Yes, Bob, it was located on the NE corner. I went looking, but there’s nothing left to take a picture of.

Bill Eichelberger
Bill Eichelberger on August 3, 2011 at 1:49 am

BTW, I found the location using Great resource for finding old drive-ins.

rivest266 on May 31, 2015 at 4:23 pm

July 15th, 1948 first ad in photo section

jwmovies on January 16, 2019 at 8:23 am

A more accurate address for this theater would be 7868 Beechmont Ave, Cincinnati, OH 45255. This is at Hawkins Lane which was where the entrance was located.

Please update.

Drive-In 54
Drive-In 54 on December 3, 2020 at 11:10 pm

Please change the address to 7868 Beechmont Ave. That is entrance to the drive-in. Plus that is listed on the ads.

GPS: 39.074127, -84.337603

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