Terrace Theatres at Friendly Center
3120 Northline Avenue,
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Architects: William Bringhurst McGehee
Firms: Six Associates
Previous Names: Terrace Theatre, Terrace 1 & 2, Terrace 1-2-3, Terrace Quad
News About This Theater
It was known as “Greensboro’s Finest Christmas Present” and “Piedmont’s first Ultravision Theatre” when the Terrace Theatre opened on December 25, 1966 with Fred McMurray in “Follow Me Boys”. Located in the Friendly Center Shopping Center which was Greensboro’s largest and most popular shopping destinations in the state. The opening of the Terrace Theatre was a modern showplace that offered a new magnificence in motion picture entertainment and all of Greensboro and surrounding areas within the Triad loving it. The theatre offered a lot of modern features with full rocking chair seats (it had a seating capacity of 750 with special reserved sections), and six-channel stereophonic surround sound and a 180-degree Ultravision screen that was capable of showing bigger presentations.
By March 1, 1974 a second auditorium was built adjacent to the original auditorium with a seating capacity of 600. It was renamed Terrace Theatres 1 & 2 under Plitt Southern Theatres. By 1981, the second auditorium was split into two sections, each with 300 seats and it became the Terrace Theatres 1-2-3 under Plitt Southern Theatres.
By 1986, the original auditorium of 750 seats was split down the middle giving 375 seats each, becoming a quad screen cinema under Cineplex Odeon/Plitt Southern. By 1988 two more auditoriums were added with seating for 280 in each when Janus Theatres acquired the Terrace Theatres from Cineplex Odeon. By the late-1990’s Consolidated Theatres built a 12-screen multiplex Cinema on the opposite side of the Friendly Center. It was newer and flashier, with all stadium seating and digital sound. The Terrace Theatres was then reduced to showing second-run films and bame a discount house under Janus Theatres.
It closed in 2000, and was demolished in late-2001 in order to make way for the expansion of the Friendly Center. A Romano’s Macaroni Grill Restaurant was built on the opposite end of the Friendly Center where the former Terrace Theatre once stood.
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