LOOK Dine-In Cinemas Northwest Highway
10110 Technology Boulevard E,
Dallas,
TX
75220
10110 Technology Boulevard E,
Dallas,
TX
75220
2 people
favorited this theater
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Fast-growing Dallas church pushing ahead on $30M new building The former movie theater property will house thousands of congregants. By Kaitlin Bain, Deputy Managing Editor, News and Sports June 14, 2026
One of Dallas' fastest-growing churches has taken a huge step toward its $30 million new home. Social Dallas earlier this summer began interior demolition of an existing building in northwest Dallas to make way for the new facility. And now, they appear to have a date for the next step.
“This isn’t just about tearing something down. It’s about making room for what God is building right here in our city,” Pastor Robert Madu Jr. wrote earlier this week in an Instagram post about the demo. Church officials could not immediately be reached for comment Friday. “The area God has called us to has carried many stories over the years. Some marked by hardship. Some marked by pain. But we believe God is writing a new story, and hope is on the way!”
According to the Texas Department of Licensing Registration, the construction step is expected to begin in late November 2026, with work lasting until February 2028. The work will include renovation of 111,840 square feet of exterior facade, and installation of a 2,300-seat auditorium, classrooms, auxiliary theaters, lobby, cafe and “support space,” according to TDLR.
The property at 10110 E. Technology Blvd. previously operated as a movie theater across multiple brands—AMC and Studio Movie Grill, among others.
If full regularly, the auditorium will accommodate enough worshipers to give Social Dallas “megachurch” status, according to megachurch characteristics put forth by the Hartford Institute for Religion Research.
However, it appears the church still has work to do before it can begin construction. The church’s website shows it’s raised just over $3.8 million toward the $6 million fundraising goal.
“We are so grateful for every person who has prayed, served, given, and believed alongside us. Because of your faithfulness, we’re one step closer to seeing this vision become a reality,” Pastor Robert Madu said in a Tuesday video updating on video progress. “We still have ground to cover, but we’re confident that God is able to do immeasurably more than we could ask, think, or imagine."Since its founding as "Social Girls” in 2018, expansion to “Social Night” in 2019 and its official launch as a church in April 2021, Social Dallas has met as a mobile church without a permanent building, worshiping in The Hall on Dragon, Fair Park Embaracadero, the Winspear Opera House and others.
“We’re not just building a building. We’re changing a city,” the Instagram post concluded. “God loves Dallas.”
a look back at the AMC Grand Opening in May, 1995
Finally uploaded some decent pictures of the Grand 24.
Mercifully closed by Look Cinemas September 2, 2024 likely putting this location out of its misery.
Showtimes are now posted for LOOK Dine-in Cinema Northwest Highway reopening June 11, 2021.
Looks like LOOK Cinemas is taking over. No real information is provided from their website.
Closed along with the rest of the chain on March 15, 2020 due to the COVID-19 pandemic. It reopened August 28, 2020 but was closed permanently January 18, 2021 not long after Studio Movie Grill declared bankruptcy.
And there’s another thing the theater is not on the website.
That is the 3rd time this theater closed well there is always the AMC Northpark 15 and Cinemark 17 since I have to say are better theatres since I don’t see the point of The Grand being opened again since Northpark and Cinemark 17 both have IMAX (Northpark has IMAX Laser) and Northpark has Dolby Cinema.
Closed January 2021.
Opened 25 years ago today.
Better quality ad.
AMC Grand 24 – Dallas opening Fri, May 19, 1995 – 191 · Fort Worth Star-Telegram (Fort Worth, Texas) · Newspapers.com
Wow thanks rivest266
Looks like I beat the locals. Uploaded the grand opening ad from the FW telegram. Can be found in the photo section.
I am also on a lookout for this very important ad. Somebody in Dallas, head to that microfilm reader and snap a photo!
hey @dallasmovietheatres can you upload the grand opening ad of when this was an amc
AMC Theatres should buy back this theatre and call it AMC Dine in Northwest Highway 14 maybe one day it will
AMC theatres should not have closed the Grand 24 since to me it looks like a huge waste of screens
The $18 million AMC Grand was built by Entertainment Properties Trust (EPT) in a warehouse district of Dallas not far from what was once considered restaurant row. The 24-screen megaplex revolutionized theater business and inspired 24+ screen movie theater in urban markets around the nation. Expecting 1.5 million customers its first year, the Grand doubled its clientele. So successful was the concept that four “Gourmet Cinema” auditoriums playing independent and foreign films and one screen playing interactive Interfilm Technology releases such as “Ride For Your Life” were quickly repurposed as additional screens for blockbuster, multi-screen releases within just three weeks of the complex’s opening. AMC knew it had a blockbuster, itself, in the Grand concept.
The 85,000 square foot theater bucked the DFW trend by General Cinema to simply add a multiplex near the footprint of another successful multiplex as they had at Redbird Mall, Town East Mall, Richardson, Irving Mall, Carollton, and others in the area. The Grand’s stadium seating in all 24 houses, multichannel audio in all houses, and 13-acres of exclusive parking with valet was a destination finding people driving as much as an hour to come to that theater. With showings in the early morning and shows into the late hours, patrons likely showed up without paying close attention to the showtimes for the opening weekend of a smash hit. AMC replicated the success in DFW with the 30-screen Mesquite, 30-screen Grapevine Mills, and 24-screen Stonebriar. Meanwhile, 10-16 screen plexes opened all over the metro area by operators including AMC, United Artists, and Cinemark which along with the 24+ screen theaters would blunt the destination status of the Grand.
The uniqueness of the Grand was gone and the momentum of restaurants hopping across to the area and having success was on the downward slope as the first decade of the 2000s was closing. Restaurants and nightspots near the Grand were closing and restaurant row was in retreat, as well. The Grand’s parking lot was often virtually empty on weekdays and the writing was on the wall for the property. EPT had built 95 other megaplexes built during the ‘plex boom period but suffered its first non-renewal when AMC decided to walk away from the Grand as its 15-year lease lapsed. Almost unthinkable ten years earlier that this significant theater could have fallen so far so fast, but it was true. On Halloween 2010, AMC said “trick” and no treat closing up shop hastily. Its lease officially lapsed at the end of November as it carted its possessions away.
EPT found a new operator in Southern Cinemas who shockingly decided to spend millions of dollars to re-tool a portion of the space as the downsized 14-screen AmStar Grand Theatre 14. And almost equally shocking was that another person thought that a Toby Keith’s I Love This Bar & Grill would thrive in the other section of the complex. Southern Cinemas found Grand Opening festivities ominous as employees in tuxedos and security guards well outnumbered patrons with many of the advertised shows simply not playing on the second day of the Grand grand re-opening celebration. Things didn’t ever improve as the theater – despite high technology and dependable presentation – was a quick casualty limping badly to a two-year ending. A challenging environment for the once-king of the Dallas box office. Further, the theater housed the area’s only motion-controlled seating with its D-Box installation so Dallas/Fort Worth was motion-seat-less, to boot. Toby Keith’s Bar was also a casualty closing at the end of 2013 despite signs indicating that a re-opening was possible.
Surprisingly, Studio Movie Grill decided to take a stab at rekindling the magic quickly retrofitting the EPT Grand property as a dining-experience theater and opening just months later on December 16, 2013. The Studio Movie Grill Northwest Highway was hoping to somehow buck the trend of a faded cinema treasure location.
Soon to be the Studio Movie Grill Dallas.
Last day of performances: August 30th, 2013.
Now closed – or at least off the AmStar’s website?
Per the book “George Lucas’s Blockbusting: A Decade-by-Decade Survey of Timeless Movies Including Untold Secrets of Their Financial and Cultural Success” this theater has some historical significance as it was the very first theater designed with stadium seating with each row on a different level as opposed to the old style slope seating. It was so successful that AMC stopped some theaters in mid build to redesign them with the new type seating. An example is given of the UA theater chain who decided slope theaters were fine even for new buildings and were out of business within a few years.
Seen a couple of movies here, both in 3D. Wasn’t impressed by 3D but the renovation is fairly nice. One thing I really liked, especially since I saw 2 movies in one day, is that on their digital screens that have which movie is in which theater they have countdown clocks that say when the movie is going to start even telling you how many minutes to go during previews, etc. Very helpful. Since I am across town from this theater though I probably will only go a couple times a year at most.
The theatre reopened as AmStar 14 on October 14, 2011. More information available at http://bit.ly/fji1211amstar14 .