Stadium 10 at Northgate

Opening on Friday September 15, 2006, the Phoenix at the Plaza 10 Cinemas or Plaza 10 Cinemas at Northgate was the first movie theatre to be located at Northgate Shopping Center since 1985. It was also the second megaplex movie theatre to be built in Durham since 2002. Durham’s Northgate Shopping Center has been a landmark here in the bull city for over 50 years with over 160 shops and services provided, including two major department stores (Macy’s and Sears) as well as other locally owned shops and services.

The theatre was located on the eastern side of the shopping center facing the entrance toward Gregson Street side at the intersection of West Club Boulevard and nearby Interstate 85.

Opening to great fanfare, it was built on the site of the former Belk-Leggett Department Store and was also the former Thalhimers Department Store during which Northgate Mall was undergoing a huge re-construction phase of the entire facility where it added two additional parking decks and expanded the other side of the mall with more shops and speciality stores.

The cinemas offered the newest innovations in entertainment. For one, it offered plush high-backed rocking chair seats and extra wide aisle for maximum comfort. All auditoriums featured stadium seating. Three of the larger auditoriums were even bigger which were the largest in the Triangle area with 400 seats each. Huge wall-to-wall screens with some of the largest screens anywhere with full DTS-digital sound. Another feature it offered was a huge party room. Two large party rooms were reserved for birthdays and other occasions. The other section featured video arcades that were available for patrons before or after the movie. Free parking was available in both the outside entrance to the theatre and at the parking decks. The upper level of the lobby featured a sports bar and pub that was a gathering place before or after the movie, which catered to older patrons. The concession stand was huge offering the latest snacks and speciality items.

Phoenix Theatres operated the Northgate 10 from its 2006 opening until 2009. In 2009, East Coast Entertainment acquired the Northgate’s operations. The cinema does offered early shows on features Friday thru Sunday only. The cinema offers matinees daily. It was closed in December 2020, but was reopened by East Coast Entertainment in 2021. It was closed on August 10, 2023.

Recent comments (view all 8 comments)

raysson on July 7, 2008 at 1:55 am

Phoenix 10 at the Plaza was formerly the Northgate Twin Theatre at Northgate Shopping Center. The theatre opened in 2005 where it was at one time the former Belk’s Department Store due to the renovation of the Northgate Mall in Durham, NC.

raysson on February 13, 2009 at 7:12 pm

Renamed the Theatres at Northgate 10,which is owned and operated under East Coast Entertainment. The theatre opened in 2005 in the former Belk-Leggett Department Store during the renovation of the Northgate Mall. The theatre is at the intersection of West Club Boulevard and Gregson Street near Interstate 85 in Durham.

raysson on June 17, 2014 at 10:39 pm

THEATRE HISTORY:

2006-2010 Phoenix Entertainment Group

2010-Present East Coast Entertainment

Seating capacity should be 1,700

10 Screens

Joe Vogel on August 26, 2017 at 7:05 am

This web page dated August 1, 2007, says that East Coast Entertainment had just taken over operation of this house from Phoenix Entertainment. Phoenix operated the house for only about a year.

The project had originally been planned for West Virginia-based Marquee Cinemas, but they pulled out of the deal before the theater opened. As Phoenix not only operates its own theaters but also provides management services for other theater owners, I suspect that they were brought in at the last minute with a short-term deal by the owners of the mall after Marquee pulled out.

Either the theater owners or Phoenix probably became dissatisfied with the arrangement, and East Coast Entertainment, a company which operates an amusement park in Myrtle Beach, was brought in to take over the theater. Ten years later, this is still that company’s only cinema. Various reports and theater reviews from around the web suggest that they don’t put much effort into it, and the cinema is now in bad shape.

With major chain competition nearby, this independent probably doesn’t have much power with movie distributors, so it isn’t surprising that the place is getting run down. It has been suggested that the theater is being kept open only as a tax shelter. It seems a plausible claim to me.

raysson on April 7, 2021 at 4:53 am

This theatre is closed. The last day of business was back in December 2020.

dallasmovietheaters on December 6, 2021 at 6:02 pm

East Coast Entertainment reopened here in 2021.

BigScreen_com on August 29, 2023 at 4:27 pm

This theater closed in August 2023:

Durham, NC: Northgate Stadium 10 Closed [Aug 10, 2023]

rivest266 on August 30, 2023 at 9:57 pm

Found a better quality grand opening ad and posted it here.