30170 Grand River Avenue,
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Emagine Entertainment (Official)
Operated by: Emagine Entertainment
Functions: Movies (First Run)
Previous Names: United Artists Theatres West River, Phoenix Theatres West River, Riviera Cinema
The West River Theatre was opened in 1990 by United Artists Theatres and is located on the site of the former Grand River Drive-In. Phoenix Theatres renovated and re-opened the theatre on May 15, 2003. All screens currently have digital sound.
On April 30, 2015 it was taken over by Cloud Nine Theatre Partners and renamed Riviera Cinema. By 2019 it had been taken over by Emagine Entertainment.
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