Lance Theatre

211 W. Snyder Avenue,
Rotan, TX 79546

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Additional Info

Previously operated by: Robb & Rowley-United Inc., Rowley United Theatres Inc.

Styles: Streamline Moderne

Nearby Theaters

Lance Theatre, Rotan, TX, May 2011

The Lance Theatre was opened by 1950 when it was operated by Robb & Rowley-United Inc. By 1957 it was operated by Rowley United Theatres Inc. It was standing but closed in the 1990’s in this sleepy West Texas town. It had a wonderful vertical sign that was red with yellow letters and white trim. A giant LANCE runs vertically and parallel, top to bottom through the sign. Renovation work began in January 2016 with a view to reopening as a live theatre.

Contributed by Don Lewis

Recent comments (view all 5 comments)

Don Lewis
Don Lewis on May 20, 2008 at 7:02 am

A 1997 view of the Lance Theater in Rotan.

malcolmdbc39 on January 26, 2016 at 1:07 pm

The Lance Theater is getting a new roof and will be opening for drama productions soon.

DavidZornig on May 13, 2019 at 4:51 pm

One auditorium photo in this 2015 link.

Joe Vogel
Joe Vogel on January 21, 2024 at 3:49 pm

The July 16, 1949 issue of Boxoffice said that good progress was being made on the new,734-seat theater under construction at Rotan, and manager Lance M. Davis planned a fall opening. Davis was already operating the Majestic and Ritz theaters in Rotan in partnership with Robb & Rowley of Dallas.

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