Brighton, NY - Rejoice, film lovers: Movies 10 has reopened

posted by ThrHistoricalSociety on August 22, 2017 at 7:19 pm

From the Democrat & Chronicle: Movies 10 has another chance at delighting moviegoers in the Rochester area.

The theater, which closed in January, is now operated by Zurich Cinemas, a company that owns Pittsford Plaza Cinema 9, plus other theaters or drive-ins in Oswego, Elmira and Geneva. The theater was operated for 20 years by Cinemark, which also operates Tinseltown USA and IMAX in Gates.

The theater’s soft opening started on Friday, and a grand opening is planned for next weekend, said Pittsford Plaza Cinema 9 general manager Austin Wildey.

Zurich completed extensive renovations at the Brighton theater on West Henrietta Road, including new reclining seats, sound systems and projectors in all 10 theater spaces, said Wildey. Also, there’s a revamped concession stand, digital menu boards and new televisions in the lobby, he said.

The average ticket at the theater will be $3, he said, continuing the theater’s discount tradition. It’s unclear yet whether the theater will offer additional discounts on certain days of the week.

Story link: http://www.democratandchronicle.com/story/news/2017/08/18/rejoice-film-lovers-movies-10-reopened-friday/581914001/

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