Los Angeles, CA - H&M’s Upscale COS Brand Coming to Olympic Theatre in Downtown LA

posted by ThrHistoricalSociety on June 9, 2016 at 11:42 am

From brighamyen.com: As the listing agent for the Olympic Theatre in Downtown LA owned by Titan Metropolis LLC, I am especially excited to report that we have signed a new retailer that will become another strong addition to Downtown LA’s growing shopping district. H&M is so bullish on downtown’s future — and why shouldn’t they be when their massive flagship store in DTLA has been doing extremely well — that they are now going to turn the dilapidated Olympic Theatre into their much more exclusive and fashion forward brand called COS (like “coss”), which stands for Collection of Style.

Built in 1927, the Olympic Theatre has a total square footage of 9,835 square feet spanning three levels (basement, ground floor, and mezzanine). Unfortunately, besides the vertical “Olympic” sign installed on the front along with the beautiful arched facade, most of the historic detailing inside has not survived the decades of decay and different ownership alterations. However, given the upscale nature of COS, the retailer plans to invest a substantial amount of money to rehab and upgrade the building, including relighting the original vertical Olympic signage. You may also recall, the historic Rialto Theatre on Broadway was converted to an Urban Outfitters store back in 2013.

As the listing agent for the Olympic Theatre in Downtown LA owned by Titan Metropolis LLC, I am especially excited to report that we have signed a new retailer that will become another strong addition to Downtown LA’s growing shopping district. H&M is so bullish on downtown’s future — and why shouldn’t they be when their massive flagship store in DTLA has been doing extremely well — that they are now going to turn the dilapidated Olympic Theatre into their much more exclusive and fashion forward brand called COS (like “coss”), which stands for Collection of Style.

Built in 1927, the Olympic Theatre has a total square footage of 9,835 square feet spanning three levels (basement, ground floor, and mezzanine). Unfortunately, besides the vertical “Olympic” sign installed on the front along with the beautiful arched facade, most of the historic detailing inside has not survived the decades of decay and different ownership alterations. However, given the upscale nature of COS, the retailer plans to invest a substantial amount of money to rehab and upgrade the building, including relighting the original vertical Olympic signage. You may also recall, the historic Rialto Theatre on Broadway was converted to an Urban Outfitters store back in 2013.

See the full story with photo gallery, at: http://brighamyen.com/2016/03/09/hms-upscale-cos-brand-coming-olympic-theatre-downtown-la/

ABOUT THEATRE HISTORICAL SOCIETY OF AMERICA: Founded by Ben Hall in 1969, the Theatre Historical Society of America (THS) celebrates, documents and promotes the architectural, cultural and social relevance of America’s historic theatres. Through its preservation of the collections in the American Theatre Architecture Archive, its signature publication Marquee™ and Conclave Theatre Tour, THS increases awareness, appreciation and scholarly study of America’s theatres.

Learn more about historic theatres in the THS American Theatre Architecture Archives and on our website at historictheatres.org