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Honda gets involved with saving drive-ins
posted by
Michael Zoldessy
on
August 13, 2013 at 10:52 am
Large automaker Honda has put their money where their mouth is with their summer initiative, Project Drive-In. They’re launching a nationwide campaign to make people aware of the difficulties of converting to digital. In a month, by popular vote, they’ll be giving away five digital projectors to theaters in need.
With so many stories coming in about theaters closing because of digital, it’s refreshing to hear about a corporation getting involved.
Read more in Auto News or go to the official website.
Comments (2)
I already voted for the oldest surviving drive-in in Michigan, the Hi-Way Drive-in Theatre outside Carsonville, MI.
The idea of a corporation like Honda getting involved in saving drive-in theatres by giving them free digital projection is new to me! If that’s really happening, then it’s fantastic (in a good way, that is.)!