Rochester independent cinemas buck trends

posted by Michael Zoldessy on February 9, 2012 at 10:52 am

ROCHESTER, NY — While most of the theaters in the country just had one of the worst years ever, Rochester’s independent cinemas are actually moving in the other direction. By pushing residents to “buy local” and ignoring the teen demo that the multiplexes strive to attract, theaters like the Cinema are finding ways to make ends meet.