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Are small theaters punching a ticket to oblivion?
posted by
Michael Zoldessy
on
October 7, 2011 at 7:42 am
CHICAGO, IL — The Chicago Tribune looks at the difficult decision small theaters face as they decide whether or not to make the digital conversion. While they won’t have a choice in a few years, the article poses the question that maybe it’s just not worth it in the long run.
Comments (2)
I think the industry wants theaters to make the conversion, but it’s interesting that Landmark Theaters specifically it’s cash cow location – Bethesda Maryland has NOT changed over from 35mm. The AFI Silver likewise favours 35mm, even though all three screens have DLP. The Avalon projects DVDs once in awhile but again, being an non-profit theater – it books almost exclusively 35mm.
Unless they promote a niche market and be very specific in cateriing to their particular market, they can find it very difficult to compete on price and distribution alone.
Sober in 100 Days