Rave Motion Pictures takes over Showcase Cinemas Flint West from National Amusements
FLINT, MI — Rave Motion Pictures has taken over management of the Showcase Cinemas Flint West which is being renamed Rave Cinemas Flint West. It is one of 32 National Amusements theaters sold to Rave in December. The changeover is gradual. The refreshment stand now sells Coke instead of Pepsi as an example. Rave is expected to make several improvements including adding all digital projection equipment. The indoor signs are being changed, but the outdoor signs bearing the Rave name are not expected to appear until around June.
“We are beginning to change the internal signage in the theater, but slowly,” Devine said. “The outside signage won’t appear until June or so.”
The company, which markets itself as the nation’s fifth largest theater exhibition chain, has two other Michigan locations, the RMP Cityplace 14 in Kalamazoo and RC Ann Arbor 20 in Ypsilanti.
Additional details from the Flint Journal.