3-D system for Marcus’s UltraScreens in development phase

posted by CSWalczak on March 19, 2010 at 7:45 am

MILWAUKEE, WI — Although Marcus Theaters does screen 3-D films on some of its screens, current digital systems do not work on their UltraScreens which measure up to 75 feet wide and 32 feet high. A system to project 3-D films on these screens is being tested, and the company is also installing and expanding digital 3-D throughout its chain.

Greg Marcus told conference attendees that company executives have concluded that 3-D is more than just a fad, noting the box office success of the 3-D film “Avatar.”

“We’re excited about it,” he said. “We will continue to grow it.”

A company spokeswoman said after the presentation that Marcus and Neis had nothing additional to say about how long the tests would take or when the 3-D UltraScreen capability might be available.

Read the full story in the Journal Sentinel.