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Stimulus Tuesdays at Carmike
posted by
Michael Zoldessy
on
March 10, 2009 at 9:57 am
COLUMBUS, OH — Carmike Cinemas is trying to lure in customers with $1 refreshments on Tuesdays.
So Carmike Cinemas, a movie theater chain that operates 2,276 screens in 36 states, is trying out a Tuesday-night stimulus plan: Starting March 10, Carmike Theaters will sell 16-ounce sodas and 46-ounce popcorns for $1 each.
Drastic cuts in concession prices are rare because the snack bar is where movie theater companies make the most profit. And Carmike’s concession results haven’t been so hot lately; with third-quarter sales dropping 8.3 percent to $41.8 million, though a Carmike spokesman said the decline was due to the closure of 20 underperforming theaters. (The company reports fourth-quarter results on March 16.)
Read the full story in the New York Times
Comments (5)
$1 for popcorn! oh I’m SOOOOOOO there. I can’t remember if it’s Regal or AMC but one day of the week, certain concession items are at a reduced price for ‘members’
it will take more than $1.oo popcorn to save Carmike…….
Regal has $1 popcorn day. But, AMC has FREE popcorn Wednesdays if you have an AMC Movie Watchers card.
Here in Myrtle Beach, SC our Carmike Theatres used to run a Tuesday “BYOB” offer. That was bring your own bucket. No matter what size container you brought to the theatre, they would fill it with popcorn for 50 cents. They stopped doing that months ago. This will be a nice incentive to go to the movies, but I don’t really go there to eat.
Considering this theatre has always been the worse for concessions this is a good thing. Their large was smaller than Regal’s medium