Technicolor debuts alternative 3-D process for film

posted by CSWalczak on November 3, 2009 at 7:30 am

Techinicolor has announced a new 3D-on-film solution that it claims is an improvement over previous over/under 3D film prints. While acknowledging that the future probably lies with digital 3D projection, the process is intended to increase the number of screens that can show 3D productions by providing an alternative to digital, at least on an interim basis, Seven studios have indicated interest already.

The system aims to address the shortage of digital 3D screens by using conventional celluloid film prints capable of 3D imaging.

No exhibitors have yet announced they will install the system, but Ahmad Ouri, Technicolor’s president of strategy, technology and marketing, said he expects to announce the first deployment deals for Technicolor 3D at ShowEast next week.

Read more in Variety.

Comments (5)

Michael Furlinger
Michael Furlinger on November 3, 2009 at 8:16 am

Well requires a 3 year deal were they profit share…No thanks for a system that costs $10,000.. They Wont let you buy it.

danpetitpas on November 3, 2009 at 12:08 pm

I did an Internet search on the process, and from what I came up with, no one has even seen a demo of the system yet. Yes, it would offer an interim solution, but if it’s the old “House of Wax” polarized 3D effect, it’s not worth paying an extra $3 for. Sound a bit fishy.

Tim O'Neill
Tim O'Neill on November 3, 2009 at 12:40 pm

Well, let’s hope they don’t charge an additional $3 for 35mm 3-D. Keep in mind: I think the reason for the $3 surcharge for digital 3-D is so that film companies will make the extra money that they would’ve made had the vast majority of theatres had digital 3-D in the first place. I just wish everyone would stick with good old-fashioned film. The motion picture industry claims that they will save millions of dollars with digital; however, they are never going to pass that savings onto the consumers.—Tim O'Neill

BobFurmanek on November 4, 2009 at 7:35 am

“House of Wax” presented properly in dual-strip 35mm Polarized 3-D has much greater depth and resolution than current digital systems. The Real-D digital system is constantly out of phase and once you’ve noticed it, can be terribly annoying.

CSWalczak on March 7, 2010 at 2:40 pm

Here the link to Technicolor’s related webpage with technical information for those interested: View link

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