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Todd-AO Sound installs new “3D” sound mixing system
posted by
CSWalczak
on
October 29, 2009 at 9:45 am
BURBANK, CA — Todd-AO has installed the Isono “3D” sound mixing system at its Stage 2 mixing facility. According to Isono, the sound produced is totally “immersive” in theaters equipped for the process which already has already been installed at the Chinese Theater in Hollywood. Todd-AO’s Stage 2 mixing facility has been outfitted with 672 speakers; 40,000 watts of power drive 224 audio channels. Todd-AO hopes to see at least 50 theatrical installations by the end of next year.
“We believe that Iosono 3-D Sound holds the potential to transform the movie-going experience, providing a rich, astonishingly realistic sound environment that audiences will find thrilling,” added Robert C. Rosenthal, President of CSS Studios, parent company of Todd-AO. “Our mixers and other sound artists are excited about the potential of this technology and we are very pleased to introduce it to Hollywood through Todd-AO, a company synonymous with innovation and excellence in motion picture sound.”
Read more at Broadcast Newsroom.
Comments (2)
Here’s a link to a New York Times article written by someone who has experienced the system:
View link
Seems like another attempt to create a gimmick that theater owners can use to draw people in and charge more money for. On the other hand, it’s also getting expensive for theater owners. Instead of a $35k film projector and a $20k sound system, you’re now looking at a $75k digital projector (that may be obsolete in 10 years) and $150k sound system that only a few movies a year will utilize. Keep raising those popcorn prices!