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A car dealership with a movie theater?
posted by
Michael Zoldessy
on
May 12, 2008 at 7:38 am
CHESAPEAKE, VA — Just when I thought I’d seen everything, a new car dealership tries to lure customers with many unique amenities including a movie theater.
Soon, car buyers will be able to watch a movie, get a haircut and a manicure and do it all from the comfort of a local car dealership.
On Monday in Chesapeake, Priority Automotive will open at 1800 Greenbrier Parkway, and it will feature a restaurant with full-service kitchen, a movie theater, plasma screen televisions, a hair salon, a shoe shine station, a Wi-Fi work area and a manicure station. A dedicated executive chef will provide snacks and gourmet meals, and a kids play area includes a 250-gallon saltwater aquarium.
The full story, in the Daily Press.
Comments (5)
I’m surprised the Indian casinos haven’t done the same thing….yet.
Here in the San Francisco Bay Area, there is a car dealer which has been doing the same type of thing—manicures, pedicures, coffee shop, lounge, TV…but no theater…yet. Their commmercials feature banter between the dealership owner and the Bay Area’s #1 talkshow host—a customer of theirs—kidding around while talking about the cars and the facility.
It’s probably a screening room that plays DVD’s and commercials.
With stand-alone movie theaters being such a political target these days, one way to ensure their continued existence is to package them in with something else, whether it be a casino, theme park, hotel or what have you. But this is certainly an all-new first! As part of an auto dealership? Who woulda ever thunk it?
A couple things disturbing about this particular case though is that I couldn’t imagine people feeling comfortable seeing movies in this theater unless they’re there to buy a car, too, and that what they get to see isn’t completely biased.
It might just work, we will see what happens