Fireweed 7 slashes price of movie tickets to $3
ANCHORAGE, AK — To drum up some business, the Fireweed Cinemas has lowered their admission to $3 for all shows. While this normally wouldn’t be too surprising, the fact that it’s owned by Regal stands out. Could they do this in other markets?
Regal Entertainment Group, the nation’s largest movie theater operator, recently premiered the bargain ticket sales at the Fireweed, evidently as a way to draw in more customers to the venerable movie house at the corner of Fireweed Lane and Gambell Street.
Before the change, an evening show cost $9.75 and a matinee $6.75.
Theater workers are telling patrons that films at the Fireweed won’t be first-run. Rather, they’ll be films that have been in release for a few weeks.
Read the full story in the Anchorage Daily News.