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“Spider-Man Week in NYC” Events Celebrate the Upcoming Release of “Spider-Man 3”
posted by
Alto
on
May 1, 2007 at 4:49 am
NEW YORK, NY — As part of a massive promotional campaign leading up to the premiere of Spider-Man 3, Columbia Pictures has partnered with the Tribeca Film Festival and a variety of non-profit and commercial educational, entertainment and business entities to present a wide range of themed events designed to generate major media exposure and public awareness of the upcoming theatrical release. Participants include public institutions ranging from zoos, museums, libraries and city parks to corporate partners that include Toys R Us, Burger King, SuperCuts, Game Stop, NBC-TV (Today Show) and Sony (Columbia Pictures' parent company).
Notable events and venues for cinema and theater enthusiasts include:
Spider-Man on the Big Screen- The Tribeca Film Festival will showcase the U.S. premiere in Queens and also present, with Columbia Pictures, simultaneous screenings in the other four boroughs (these additional screenings will be free and open to the public). The first and second Spider-Man films will have midnight screenings on May 1st and May 2nd, respectively; on May 3rd, both films will be shown back-to-back at the festival, allowing for a direct lead-in to the midnight showings of Spider-Man 3. There will also be two panel discussions about the films. Read the news release.
Spider-Man: The Animated Series – The Museum of the Moving Image in Astoria, Queens will host daily screenings of vintage prints of the Spider-Man TV series which debuted in 1967. They will be shown in the museum’s retro Tut Fever Movie Palace Wed.-Sun. at 1:00 & 3:00 p.m.
It’s a Rap! Closing Night Celebration – The Apollo Theater in Harlem will host an event where urban poets from NYC’s five boroughs will compose and perform original raps about Spider-Man and his many adventures. For more details, go to the Apollo Theatre Website.
The city-wide celebration runs Monday, April 30th through Sunday, May 6th. For complete details regarding all events and venues (with links to sponsors), visit the official Web site.
Comments (1)
It appears Columbia wants to make sure that Spiderman 3 breaks box office records this weekend. Will it do it? Hard to say. As of today, there are plenty of tickets left for the midnight showings in my market, but the IMAX one sold out last week.