Same day burning now possible

posted by Michael Zoldessy on September 28, 2006 at 12:59 pm

A company called CinemaNow, is breaking out some new technology with its same-day release of the new Fast and the Furious DVD.

Online movie service CinemaNow on Tuesday said it will offer a version of Universal Picture’s “The Fast and The Furious: Tokyo Drift” that customers can download onto a blank DVD the same day it is available in stores.

The “download-to-burn” Web release on the same day the DVD lands in stores is a first for a major Hollywood studio. Until recently, studios have been reluctant to offer downloads to “burn,” or copy, for fear of piracy and because doing so might cannibalize retail sales in the $24 billion home DVD market.

For the rest of the story, visit Reuters.