Pacific 1-2-3 Rolls On As Digital Cinema Lab

posted by Ross Melnick on April 26, 2004 at 6:01 am

HOLLYWOOD, CA — The Los Angeles Times reports that the Pacific 1-2-3 will remain a “showcase and lab” for digital cinema for the foreseeable future.

Following the 1994 Northridge Earthquake, the former Warner Hollywood Theatre was closed and later leased to the University of Southern California in 1999. Despite its unremarkable exterior condition, the Pacific 1-2-3’s main lobby and auditorium are in excellent shape.

The former balcony area, which was split in the 1970s to create a triplex, remains closed.

Theaters in this post

Comments (2)

theaterdude on July 27, 2004 at 12:17 pm

On 6/25/04, went to an LA Film Fest event with Michael Mann and Tom Cruise showing excerpts from Collateral. Collateral was the perfect movie to screen there since Michael Mann shot it digitally and LA never looked better. Maybe someday the theater could open to the public on a regular basis as a showcase for digital cinema (are you listening Pacific/Arclight Theaters?).

Before the show, a lot of people in attendance were excited to be inside this classic theater and reminised about the movies they had seen there from Cinerama in the 50’s to B-Movies from the 80’s. I think the last movie I saw there was sneak of Sylvester Stallone’s Paradise Alley (and Sly was there).

It really is a landmark and I guess we should feel lucky that the theater is still standing and used as a theater and not a swap meet.

DIANARMARKS on November 27, 2006 at 7:51 pm

Hello, I was one of the managers of the Hollywood Pacific. I
basically grew-up in the theatre. I am surprised that know one has mentioned any of the ghost stories, the theatre made Entertainment
Magazine’s top ten most haunted theatres a few years ago. One of the urban legends is that since Sam Warner died right before the completion of the theatre, the theatre will never stop changing.
One of my dreams and goals is to own the theatre one day and manage it again. If you came into the theatre back in the mid-seventies,
I was probley the cashier who sold you your ticket. I remember
one stormy night when one of the KFWB towers got struck by lightening and my hair stood on end, what an enormous skreeching noise! I also remember going to a Hollywood Chamber meeting
along with other theatre managers asking “What the hell is multi-plex? I have shared some of my pics with the digital people
in there now. I would love to make a movie based on true events,
any sponsors? My name is Diana Marks, But I was also known as
Diana Brennan back then. I also remember having a going away party thrown in the downstairs lobby by some west-end Hollywood Blvd.
managers, because I had to go run the World Theatre, (3 movies for $2.50) back in 1981. A couple of the managers had to peel me off
of one of the beautiful pillars while I was holding tight and crying. Maybe the movie would make the bank for restoring the theatre.

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