Art Jerome Theatre

You could hear the trains in the auditorium

This theater advertised in the New York papers as the “ART JEROME” or “ART-Jerome Ave” from 1964 to 1976.

Another Bronx theater, located at 1077 Southern Boulevard, advertised as “ART SOUTHERN” (or variations thereof). In the Photos section, an ad from August 1976 shows both theaters playing the movie “Squirm.”

“Architect” didn’t used to be a verb, and I doubt if many, (and maybe not any) building architects use it as such yet, but it has been used as a verb for quite a while now in the IT industry. I don’t know that many actual software architects use it as a verb, either, but people in IT management commonly do. At one time “engineer” and “doctor” were not used as verbs, either, but both are standard usage now. “To architect” is still at a stage where it sounds like jargon to most people, including me.

But language does drift, so maybe it will catch on, and maybe it won’t. I wouldn’t want to bet that “to architect” won’t eventually become common usage. Popular usage is unpredictable. As Calvin said, verbing weirds language, and that can be both fun and useful. Of course, as an English major, I will go on using designed, and keep architect as a noun. If, fifty years hence, my traditional usage sounds stodgy and old fashioned, well, I doubt anything I’ve written will survive that long, and even if it does, something will have deaded me by then, so I won’t be around to care.

Should be at the NW corner of West Tremont Ave. and Jerome Ave.

Here’s a photo as church. I can’t quite make out the date stamp, but could be 1998: http://irmaml.tripod.com/index7/jerome_1.html

Located just a few blocks south of the Loews Burnside and perhaps a half a mile east of the Park Plaza both of which showed films that were first run for the Bronx (except for Loews Paradise), the Jerome was a second run house.

Here it is billed as the Art Jerome
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