Fallon Theatre
71 S. Maine Street,
Fallon,
NV
89406
71 S. Maine Street,
Fallon,
NV
89406
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This PDF has the Fall, 2015 issue of Muse News, the publication of the Churchill County Museum Association. On pages 16 and 17 is an article about the Fallon Theatre. There is a black-and-white photo that looks like it was taken in the mid-1950s.
The article says the Rex Theatre opened in 1920. I found the Rex and its owner/operator, J. W. Flood, mentioned in the March 1, 1924 issue of Motion Picture News.
This April 12, 2013 article from the Nevada Appeal has additional information. J. W. Flood, a former vaudevillian, had bought an earlier Rex Theatre in Fallon some years before opening the New Rex, as it was originally called, on December 28, 1920. The house originally seated 1,150, with 800 on the ground floor and 300 in the balcony. Among other accouterments, it featured a $20,000 organ. The first film shown in the house, on December 30 and 31, was “Humoresque.”
Flood retired in 1930 and the new owners of the theater, H. A. Stone and W. G. Hall, who operated theaters in Ely and McGill, reopened the house as the Fallon Theatre on September 1, 1930.
Neither article says when the streamline modern front was put on the building, but the house was twinned in 1978. The Appeal article has a slide show with a (rather small) photo of the auditorium as it appeared in 1920.
Current name is Fallon Theatres and the phone number is 775-423-6210. With the recent opening of the nearby Fox Peak Cinema, this operation is probably not going to be around for much longer.
A few November 2010 photos can be seen here and here.