Alamo Drafthouse New Mission Cinema

2550 Mission Street,
San Francisco, CA 94110

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terrywade on January 23, 2022 at 8:00 pm

The Drafthouse New Mission Theatre SF is starting to run 35mm/70mm films again. Now that the nearby Castro Theatre has cut way back on movies/films and going more live events the ‘New Mission’ will be a great cinema in San Francisco at least in the larger downstairs space that has film projectors to see a movie and grab some food. They just finished Licorice Pizza in a 70mm blow up print and soon have ‘Inherit Vice’ in 70mm plus ‘Mars Attacks’ with a 35mm film print. Stop by and say hello to the live projectionist Jim. He knows showmanship and curtain/masking cues.

terrywade on September 12, 2021 at 7:52 pm

The large downstairs New Mission SF theatre #1 has 35mm/70mm film projectors, masking that moves plus curtains that work. So glad they have reopened. Arrive early to watch the pre show entertainment and grab a snack. The green neon marquee has been lit up again. Now they just need to put up some plastic letters to tell you what is playing inside.

Ken Roe
Ken Roe on September 11, 2021 at 11:09 am

Mikeoaklandpark; The former orchestra level is still original and uses the original proscenium. The front section of the balcony is divided into 3 small screens and the rear section of the balcony mezzanine is a single screen.

Mikeoaklandpark on September 11, 2021 at 9:33 am

Do they have the one big auditorium or did they chop it up?

terrywade on September 10, 2021 at 4:06 pm

The New Mission Theatre SF re opens today Sept 10 2021 after being closed many C19 months. Just a few of the auditoriums are showing movies till they get their staff up and going.

terrywade on August 7, 2019 at 9:43 am

I hope some one from the Cinema Treasures site can post a better photo then the dirty theatre set up like the one that greats you now when you go to this New Mission site. The old cinema has way better photos to put on the first photo. Thanks!

DavidZornig on December 22, 2018 at 6:16 pm

1930s and 2018 comparison shots added courtesy of Chris Arvin.

Joe Vogel
Joe Vogel on August 4, 2018 at 9:27 am

The Kerman Morris Architects link I posted earlier says that Architectural Resources Group (the correct name of the firm) acted as historic preservation consultants on the project. ARG’s own web site has several excellent photographs of the theater.

Joe Vogel
Joe Vogel on August 1, 2017 at 8:11 pm

Two slide shows with both vintage and modern photos of the New Mission Theatre can be found on this page of the web site of Kerman Morris Architects, the firm that handled the recent renovation for Alamo Drafthouse.

Principals of the firm are Elizabeth Kerman-Morris and Edward Morris.

Life's Too Short
Life's Too Short on April 13, 2016 at 7:45 pm

It’s always amazing when they sit for this long and then come back. The renovation looks fantastic.

stevenj on January 2, 2016 at 2:59 pm

Added 17 new exterior and interior photos – all taken 1-1-16. Saw Star Wars in 3D in theater #1. Nice big screen and excellent sound with equally excellent 3D projected on a Sony 4K system. Wondering what the ambient noise level would be like since food is served at your seat and was gratified to see it was kept at an absolute minimum. The back of my seat though got banged a few times by servers as they scurried by. Also before the movie started a short video announced that the auditorium was a text free, talk free space and that if you violated that rule you would be thrown out. They also played a cell phone message from a disgruntled patron who had been ejected which was hilarious. The theater (and auditorium #1) looked great – curtains and masking were used. Alamo did a fine job on the renovation of the New Mission.

stevenj on December 18, 2015 at 9:27 am

The New Mission’s status should be changed to Open.

stevenj on December 12, 2015 at 5:21 pm

Another SF Chronicle article on the New Mission’s opening next week.

stevenj on October 20, 2015 at 9:27 pm

Star Wars Episode VII will be the first attraction at the Alamo’s New Mission when it opens Dec 17. The first few days of showings are already sold out.

SF Gate – New Mission

MikeKeegan on July 23, 2015 at 5:05 pm

Hey! New construction pictures posted here:

MikeKeegan on May 30, 2015 at 8:04 pm

Hey all – still completely on track for this fall! New pictures to be posted on our blog soon, will make sure to post on here when they’re up!

stevenj on May 29, 2015 at 12:20 pm

According to the Chronicle story in the link I posted May 28 Alamo founder and CEO Tim League is looking for a fall 2015 opening. No exact date set yet.

Mike (saps)
Mike (saps) on May 28, 2015 at 5:28 pm

Under reconstruction May 2015 photo added.

stevenj on May 28, 2015 at 2:54 pm

This article + photos on the progress at the New Mission was published a couple of days ago in the SF Chronicle and was also in their on line edition. If the link does not work because it requires a subscription and password would someone let me know and I’ll remove this post. I have been waiting a few days to see if the Chronicle would also post this story on their free SFGate but so far has not happened.

New Mission

MikeKeegan on April 11, 2015 at 5:08 pm

Glad you like the pictures, guys! Feel free to post them on here. We’ll have concrete opening info date to announce in the next couple of weeks, I’ll make sure to keep y'all updated!


Mike (saps)
Mike (saps) on April 10, 2015 at 6:25 pm

Mike Keegan — can we add your photos to our database here at Cinema Treasures? For posterity and all…

Mike (saps)
Mike (saps) on April 10, 2015 at 6:23 pm

Interesting and informative article and well-chosen photos. Here is a direct link to the Alamo Drafthouse page.

MikeKeegan on April 10, 2015 at 4:59 pm

Hey Folks!

My name is Mike, I’m the Creative Manager of the Alamo Drafthouse at the New Mission. I posted some construction pictures and updates here:

It’s super exciting to be part of this process, and I can’t wait to update everyone along the way!


stevenj on October 10, 2014 at 8:22 pm

2 new photos added today – one of the marquee and blade shrouded in netting and with a banner claiming a 2015 opening and the other taken from the corner of 22nd and Mission showing the changing landscape in the Mission.