Muse-U Theatre

Granado Street and 2nd Street,
Tularosa, NM 88352

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Muse-U Theatre

The Muse-U Theatre was advertising in the Alamogordo News by 1923. A 1930 note indicated that the recent installation of “Talkies” equipment took up enough of the theatre’s stage to make the high school move its commencement service. A 1946 article mentioned that Alva Sitton Jr. owned and operated the Muse-U. Ed Turner purchased the Muse-U in early 1947.

The 1950 Film Daily Year Book included the Muse U in Tularosa, 250 seats.

In January 1963, Motion Picture Exhibitor wrote that Turner had sold the Muse-U Theatre, along with the Bijou Theatre and Jet Drive-In, to Juan and Jose Contreras. They sold it to Reed & Reed Cinemas and it was renamed Cinema. It was a short lived venture and soon closed. The vacant building was taken over by Security Bank & Trust. It was destroyed by fire on July 9, 1973.

Contributed by Michael Kilgore

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MichaelKilgore
MichaelKilgore on September 15, 2022 at 12:51 pm

Let me transcribe some of the July 10, 1973 newspaper clipping, contributed by elmorovivo. (I dated it from the AP news story on the page.) It said that Juan “Contreres” (sic) had earlier sold the Muse-U to Reed & Reed Distributors of New York. Clifford Reed took over at that point, renaming it “The Cinema.”

“After Reed left Tularosa for the East, the building sat vacant, and just a short time ago, Security Bank & Trust took it over.” Then came a fire on the evening July 9 which gutted the old theater building.

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