1731 Market Street,
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Cascade Theatre (Official)
Architects: J. Lloyd Conrich
Styles: Art Deco
Previous Names: Cascade Theater
News About This Theater
- Aug 17, 2004 — Cascade Theatre Reopens to Public
When the Cascade Theater was built in 1935, opening on August 9, 1935 with Jane Withers in “Ginger”. At the time, Redding’s population was only 7,000, but this opulent movie palace seated almost 1,350. Designed by San Francisco architect J. Lloyd Conrich, and built by T & D, Jr. Enterprises, the Cascade Theater was constructed in the midst of the Depression as a showcase for first run movies and vaudeville.
Architecturally, the Cascade Theater is still one of the finest examples of Art Deco in northern California, complete with gold and silver gilded walls, ornate plasterwork, a grand neon marquee, and intricate decorative painting. Other significant architectural elements include a detailed cast concrete frieze at its parapet, an original painted WPA-style mural depicting north state industry, magnificent chandeliers, ornate cast iron seat end standards, and period balustrades.
For six decades, the Cascade Theatre was a staple attraction for Redding’s downtown, drawing people in to see motion pictures, vaudeville acts, and music performances. Local businesses thrived, restaurants had a stream of customers, and downtown Redding was a bustling center for culture and commerce. And the community had a place to call its own; for films, concerts, recitals, church services, and civic ceremoniesthe Cascade Theatre was the heart and soul of downtown Redding.
But like many downtown theatres of its era, the Cascade Theatre struggled with the rise of multiplex cinemas. After years of struggling, the Cascade Theatre closed in 1997.
In August of 2004, the Cascade Theatre was reopened after a restoration project as a multi-use performing arts venue and movie theatre.
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