Gem Theatre

Pine Street,
Oxford, NE 68967

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Additional Info

Functions: Retail

Previous Names: New Gem Theatre, Everybodys Theatre, Everybody's Theater

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L.H. Gupton had taken a tagline from Preston’s Drug Store in 1924 and changed it to Everybodys Store in 1925. That was followed by Everybodys Barber Shop and, on April 11, 1929, Everybodys Theatre. It competed against the city’s Auditorium Theatre. The new Everybodys Theatre installed a Paratone Talking Film system in October of 1929 to remain viable.

After Gupton installed an improved sound system, a Quality Tone reproducer, the theatre relaunched as the New Gem Theatre on October 24, 1930 playing Paramount talkies. The Auditorium Theatre (which has its own page on Cinema Treasures) was vastly improved late in 1931 reopening in February of 1932 as the Granada Theatre. It was a game changer and the Gem struggled from that point forward.

The town of Oxford with its 1,100 residents struggled in the Depression to keep both places going. The Gem Theatre ceased operations on Christmas Day of 1932 closing with Bessie Love with “Morals of Women”. The American Legion used the space for events thereafter.

Contributed by dallasmovietheaters

Recent comments (view all 1 comments)

Joe Vogel
Joe Vogel on July 24, 2021 at 11:00 pm

There is no Pine Street on the map of Oxford.

There was an earlier Gem in Oxford, per this item from the June 3, 1916 issue of Moving Picture World which says “Oxford, Neb. — J. B. Reed has purchased the Gem theater.”

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