Milky Way Drive-In

The 158-car Milky Way Drive-In cinema is back for another summer after debuting last year as a popular COVID-safe attraction. Its second season will begin May 22 with a Bon Jovi drive-in concert experience broadcast to about 300 outdoor theaters and select indoor cinemas across the United States, Canada and Ireland, according to producer Encore Drive-In Nights. Milky Way is one of six drive-ins across Wisconsin broadcasting the show. Admission is $89 per vehicle with a maximum of six patrons. Milky Way’s lineup through June 6 includes “Frozen II,” “Black Panther,” “Marvel’s The Avengers,” and “Minions.” “Jurassic Park” and “Guardians of the Galaxy” were scheduled as a double feature on June 3. On days when the adjoining Milwaukee Milkmen sports team doesn’t play a home game, programs are shown on a 40-foot LED screen, with sound transmitted via a stereo radio frequency. Tickets are $35 per vehicle. The cinema serves an array of concessions, available to order online for delivery by carhop. It also hosts a rotating selection of local food trucks and vendors. “After a great inaugural year at Milky Way, we’re very, very excited to bring back the drive-in experience for 2021,” said Mike Zimmerman, CEO of ROC Ventures, developer of the Ballpark Commons mixed-use development and owner of the Milwaukee Milkmen. “The Milky Way Drive-In offers a terrific food-and-entertainment ‘night out’ experience in a safe environment.”

A 40 foot screen doesn’t seem very big for a drive in theater.

I wonder what the picture looks like in the daytime? How will the picture look as the LEDs age and dim/burn out?