Milky Way Drive-In

7900 Crystal Ridge Road,
Franklin, WI 53132

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MILKY WAY Drive-In Theatre; Franklin, Wisconsin.

The Milwaukee Milkmen baseball team with Franklin Tourism and Studio Gear opened the 150-vehicle day-or-night Milky Way Drive-In Theatre on the 2020 Memorial Day weekend with a 40-foot LED screen offering two shows daily with family-oriented films on the first shows, more mature fare later on and a weekly late-night youth-oriented feature. Concessions are available via a “car hop” option. LED technology will allow screenings day or night with stereo audio transmitted via radio frequency.

Contributed by Lou Rugani

Recent comments (view all 4 comments)

LouRugani on May 22, 2020 at 4:21 am

The Milky Way Drive-In Theatre opening at 6 p.m. on Friday evening, May 22, 2020 began a season of entertainment through Labor Day. “Onward” heralded its grand opening, followed by “Fast & Furious” and “Hobbs & Shaw” at 8:45 p.m. Tickets are $35 per car, limited to the number of seatbelts.

The theatre’s selection of food and drink includes hamburgers, Impossible burgers, hot dogs, French fries, popcorn (of course) and candy. Soft drinks available are Coke/Diet Coke, Sprite, and Mellow Yellow; adult beverages are Miller Lite, Coors Lite, Leinenkugel’s Summer Shandy, Lakefront Riverwest Stein, Lakefront Brewery IPA and White Claw Raspberry & Mango. Bottled water is also available. Concession orders are made and paid for via app and delivered to your car via car-hop.

Adjacent stadium lavatories are open for use.

Mike Zimmerman is the CEO of ROC Ventures, developer of the Ballpark Commons mixed-use development and owner of the Milwaukee Milkmen baseball team.

KenLayton on May 22, 2020 at 9:08 am

A 40 foot screen doesn’t seem very big for a drive in theater.

I wonder what the picture looks like in the daytime? How will the picture look as the LEDs age and dim/burn out?

davidcoppock on May 8, 2021 at 11:46 am

World’s first drive-in to work in the daylight?

LouRugani on May 14, 2021 at 4:24 pm

The 158-car Milky Way Drive-In cinema is back for another summer after debuting last year as a popular COVID-safe attraction. Its second season will begin May 22 with a Bon Jovi drive-in concert experience broadcast to about 300 outdoor theaters and select indoor cinemas across the United States, Canada and Ireland, according to producer Encore Drive-In Nights. Milky Way is one of six drive-ins across Wisconsin broadcasting the show. Admission is $89 per vehicle with a maximum of six patrons. Milky Way’s lineup through June 6 includes “Frozen II,” “Black Panther,” “Marvel’s The Avengers,” and “Minions.” “Jurassic Park” and “Guardians of the Galaxy” were scheduled as a double feature on June 3. On days when the adjoining Milwaukee Milkmen sports team doesn’t play a home game, programs are shown on a 40-foot LED screen, with sound transmitted via a stereo radio frequency. Tickets are $35 per vehicle. The cinema serves an array of concessions, available to order online for delivery by carhop. It also hosts a rotating selection of local food trucks and vendors. “After a great inaugural year at Milky Way, we’re very, very excited to bring back the drive-in experience for 2021,” said Mike Zimmerman, CEO of ROC Ventures, developer of the Ballpark Commons mixed-use development and owner of the Milwaukee Milkmen. “The Milky Way Drive-In offers a terrific food-and-entertainment ‘night out’ experience in a safe environment.”

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