LOOK Dine-In Cinemas Tysons at the Boro
1667 Silver Hill Drive,
McLean,
VA
22102
1667 Silver Hill Drive,
McLean,
VA
22102
1 person
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LOOK Dine-In Cinemas (Official)
Additional Info
Operated by: LOOK Dine-In Cinemas
Previously operated by: Showplace ICON
Functions: Movies (First Run)
Previous Names: Showplace ICON at the Boro
Nearby Theaters
Opened on March 6, 2020. Comprised of two floors, Showplace’s latest and newest theater complex to be featured on the East Coast and specifically the Tyson’s Corner’s newest neighborhood: The Boro, has the most state of the art amenities the chain has to offer. Four Icon-X (fixed ‘scope’ widescreen) screens with Dolby Atmos sound, and 3D presentations through 4K Barco laser projectors. The other ten screens are 2K Barco laser projectors and feature 7.1 surround sound capabilities; two of said auditorium systems can present 3D features. Theatre one through eight are on the first floor, and nine through fourteen are on the second floor. Showplace Icon also offers membership to the theater with perks, as well as reduced ticket pricing on select nights.
It was closed (temporary) on June 17, 2024 and reopened on June 21, 2024 as the LOOK Dine-In Cinemas Tysons at the Boro.
Contributed by
Jonathan Goeldner
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Recent comments (view all 12 comments)
How did they survive closing a few weeks after they opened
I suspect favorable lease agreements, deferred rent payments, etc., the same things that saved a lot of businesses. The Boro is still an up and coming development and Icon is their crown jewel; there’s no way there were going to let them leave. It did take people a while to find it once they were opened permanently in April 2021, but it does great business now.
$18.75 for a ticket plus the now obligatory “booking fees”.
Actually the free tier of their membership program waives both the booking fees and the PLF upcharges. So just by signing up you can cut $6 off an IconX ticket; regular shows are $14.75 without fees.
Terrible news for the best theater in the region:
https://www.ffxnow.com/2024/06/14/the-boros-movie-theater-will-close-temporarily-starting-monday/
While it’s supposedly temporary there’s no info as to who’s replacing them, and certainly no info on if the technical presentation will change.
Reopens Friday as a Look Dine-In Cinema.
https://www.ffxnow.com/2024/06/18/new-dine-in-movie-theater-to-replace-showplace-icon-in-tysons/
I went to their reopening on June 21 and internally nothing has changed. They didn’t have a liquor license yet but you still order concessions from the kiosks and pick up at the downstairs concession stand; dine-in menu items are ordered either from the kiosks or QR codes at each seat; they don’t have an app. They still have Icon’s food menu as opposed to Look’s. Ticket prices are the same but food is more expensive and it’s unclear if their membership provides a discount. It’s the one movie a day variety with discounted companion tickets for $20 a month or $200 annually, but you can get a big discount on that price.
I did have to speak to a manager when the pre-show started at the scheduled showtime; he and another woman who I assume was a projectionist came up to the auditorium, confirmed that’s now how it should have been, said they would adjust the projection programming, and offered me two free tickets. Very exemplary customer service from that perspective. Picture and sound were still flawless; hopefully they can keep that up as combination of presentation and screens are what have really made this theater stand out.
This link showed up in the Chicago Showplace https://www.indiewire.com/news/box-office/kerasotes-theater-chain-closes-115-years-in-business-1235021814/ from Larry Wilson. The Showplace chain founded by the Kerasotes family which started in exhibition in 1909 sold off what it could in recent weeks and then closed what was left.
Please update, total seats 1,741
Seating Capacity:
Theatre 1 221 LOOK PX
Theatre 2 195 LOOK PX
Theatre 3, 4, 6 and 8 47
Theatre 5 43
Theatre 7 126
Theatre 9 and 10 220 LOOK PX
theatre 11 117
Theatre 12 137
Theatre 13 122
Theatre 14 152
Please update, total seats 1741