Chief Theatre
211 SE 5th Street,
Madras,
OR
97741
211 SE 5th Street,
Madras,
OR
97741
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The Chief Theatre was opened on September 20, 1940 with George O'Brien in “The Marshal of Mesa City”. Owned and operated by Denzel & Wilma Piercy, who also owned the K&D Drive-In in Madras. It was closed in 1988.
Today Madras Vision Source stands on the former Chief Theater site.
Contributed by
David Zornig
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Recent comments (view all 2 comments)
From the obituary for Wilma Piercy. She married Denzel M. Piercy on June 26, 1935, in Prineville. He was in partnership with his brother Kenneth in running the Lyric and Pine theaters in Prineville. Mrs. Piercy became a partner when they bought the Chief Theater and built the K & D Drive-In Theater in Madras. They enjoyed their role of providing movies for the community for many years until they retired in 1972.
https://pamplinmedia.com/component/content/article?id=136149
Insight into the running of the Chief Theater by one of it’s one time owners in this 2005 response to an editorial.
https://pamplinmedia.com/component/content/article?id=136720