Southway Theatre
9736 South Broadway,
St. Louis,
MO
63125
9736 South Broadway,
St. Louis,
MO
63125
2 people
favorited this theater
Additional Info
Previously operated by: Wehrenberg Theatres
Functions: Office Space
Styles: Streamline Moderne
Nearby Theaters
The Southway Theatre opened November 5, 1938 with Joe E. Brown in “Fit for a King” & Sally Eilers in “Danger Patrol”. The theatre, located on South Broadway in the Lemay district, was direct competition to the Longwood Theatre just three blocks to its east. The Longwood Theatre had opened two years prior to the Southway Theatre, by the Komm Theatres of St. Louis (it has its own Page on Cinema Treasures).
The Southway Theatre, like all Wehrenberg Theatres, was a well-run and well-maintained theatre. The Southway Theatre was built more or less in a stadium style with all seating on one floor with the floor sloped so that there was no obstruction of anyone seated in front of you. The theatre itself was not long but was rather wide with three aisle running from back to front. It had columns running about 10 feet apart along each side of the theater with very ornate gold leaf scones on each column. The lights would dim during the movie but the shadow from the scones would burst on the wall above giving a tree like appearance.
With its large marquee and vertical sign that rose above the theatre it was very impressive coming around the bend in South Broadway into the Lemay District. The lights and neon gave off a colorful effect in the night sky before you reached the theatre.
Attendance fell off with the popularity of television and then the twin theatres started popping up at the nearby South County Mall (GCC’s South County Cinema and Mid Americas South City Twin) thus dooming the Southway Theatre. The Southway Theatre closed on May 13, 1956 with John McIntire in “The Phenix City Story” & Forrest Tucker in “Night Freight”. It became a church. By 2007 it was in used as retail, workshop & office space. They had moved out by 2018 when the building was ‘For Sale’. It has since been in use as office space.
Contributed by
Charles Van Bibber
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Recent comments (view all 12 comments)
Thanks for the update.
The Lemay theater was indeed owned by my family as well. They built the original building in 1927 and then rebuilt it after a devastating fire in 1932. After the lease to the Wherenbergs ran out(about 1954), my aunt Ella Marty (nee Lau) ran the Lemay until sometime in the 1960’s. I worked there on the candy counter and later as an usher during the 50’s
Henry Lau
Mr. Lau,
Do you have any interior shots of the theatre?
JamesGrebe
Mr. Grebe,
Sorry, I have only exterior shots of the Southway. I do have an old newspaper article with a couple of shots of parts of the interior of the Lemay. They were taken when the theater was remodeled in 1984 and are not very clear.
OH WELL,
THANKS FIOR RESPONDING.
jIM
Charles,
I have a couple of photos of the Southway, one taken in 1938 before it opened, and one in 1953. The “add a photo” feature to this site doesn’t work, so I would be interested in knowing how make the pictures available as you did (if it is fairly simple. I am only barely computer tolerant).
Thanks,
Henry Lau
This is the current occupant:
http://www.plasti-tek.com/
Here is an item from Boxoffice magazine, February 1955:
ST. LOUIS-The Southway Theater in the Lemay section was reopened Friday under the management of Lloyd G. Weston, who leased the house from the Lau family. The Southway, dark for many months, was formerly operated under a lease by the Fred Wehrenberg circuit.
Last ad for the Southway I could find dates from May 1956.
November 5, 1938 grand opening ad in photo section.
November 5, 1938 grand opening ad in photo section.
The Southway launched November 5, 1938 (grand opening ad in photos) with Joe Brown in “Fit for a King” supported by Sally Eilers in “Danger Patrol” and Leon Errol “Should Wives Work” and the comedy short, “Phony Boy.” It closed February 29, 1956 and reopened under new operators on March 21, 1956. It closed permanently May 13, 1956 with “The Phenix City Story” and “Night Frieght.” It was converted to a house of worship thereafter.