Towne Theatre

138 W. Main Street,
Whitewater, WI 53190

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Additional Info

Functions: Restaurant

Styles: Streamline Moderne

Previous Names: White Theatre, Strand Theatre

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Towne Theatre

The White Theatre was opened in 1915 and by 1916 was renamed Strand Theatre. It was remodeled in a Streamline Moderne style in 1969 and renamed Towne Theatre. It was closed in 1996. This theatre became a fitness center after closing. Currently, the restaurant next door has expanded into the space.

Contributed by Trolleyguy

Recent comments (view all 2 comments)

barutanseijin on April 26, 2017 at 7:25 pm

Last i knew there was a climbing gym in the space.

The Towne Theatre had a rip in the screen on the upper left which they never fixed.

The last film i recall seeing there was “A Fish Called Wanda” in 1988.

dallasmovietheaters on January 25, 2022 at 4:49 am

This theatre was built in 1915 and appears to have had a very short period as the White Theatre according to the trade press. It operated as the Strand under new operators in 1916. The Strand switched to sound to remain relevant. It may be best remembered in the Studio Era for prolific house artist Donald Andorfer’s hand-painted posters and imaginative fronts that were created to promote current and forthcoming features.

The Strand received a shocking $110,000 makeover by operator James O'Connor gutting the building and created a streamlined moderne Towne Theatre in 1969. The Towne’s final owner Joe Reynolds kept the Towne alive from 1977 through its 80th anniversary and past his 85th birthday before selling out in 1996. The theatre was repurposed for an indoor activity center featuring rock climbing.

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