Cherokee Cinemas
91 Sequoyah Trail,
Cherokee,
NC
28719
91 Sequoyah Trail,
Cherokee,
NC
28719
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Related Websites
Cherokee Cinemas (Official)
Additional Info
Operated by: Phoenix Big Cinemas
Functions: Movies (First Run)
Previous Names: Cherokee Phoenix Cinemas
Phone Numbers:
Box Office:
828.497.7384
Manager:
828.497.7384
Nearby Theaters
The Cherokee Theatres were opened by Phoenix Big Cinemas in 2009. Phoenix Big Cinemas has facilities in 15 states including North Carolina. The 350-seat twin cinema featured digital projection and sound, digital 3D, online ticketing and stadium seating. In 2013 it was expanded to six screens. By 2017 it was operated by Phoenix Theatres Entertainment. It was taken over by an independent operator in fall of 2021.
Contributed by
Stephen
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Recent comments (view all 8 comments)
Is this theater being expanded? The Google Street View of April 2013 shows quite a bit of construction. There was discussion in 2011 before the Cherokee Planning Board to expand to 6 screens.
6 screens in 2013.
Numerous ticketing sites currently show movies playing on 6 screens at this site. (Fandango, Movietickets, Boxofficemojo, etc)
Also including the theater’s website as well.
There was another theater in Cherokee in the 1980’s in roughly the same area, which I know was closed by the mid-90’s. Is this the same location/building (with obvious renovations and additions)?
This no longer appears on Phoenix Theatre’s website and has is now just the Cherokee Cinemas.
Updated website link: https://www.cherokeecinemas.com/
I am not sure why the theatres for PHENOIX THEATRES ENTRAINMENT AND PHENOIX BIG CINEMAS are separated on this site. Or why people say a theatre was owned by PHENOIX BIG CINEMAS and now owned by PHENOIX THEATRES. It is they same name, many locations are still operated by them.
PHENOIX THEATRES ENTERTAINMENT , not Michigan based PHENOIX THEATRES, and yes advertise as PHENOIX THEATRES in the same states don’t really own their locations. Many are independent theatres that enter into a manICSent agreement. In that they handle daily operations, film buying, and branding as a PHENOIX THEATRES ENTERTAINMENT location. They have done this since 2008. This is what happened when BIG CINEMAS from India wanted to enter US markets. With PHENOIX THEATRES ENTERTAINMENT managing, those theatres were called PHENOIX BIG CINEMAS.
Some of the locations were being operated for independent operators would sold their theatre to BIG CINEMAS, and it was just switched to PHENOIX BIG CINEMAS. When BIG CINEMAS pulled out. PHENOIX THEATRES ENTERTAINMENT found new owners, the theatres once more became just PHENOIX THEATRES ENTERTAINMENT.
HISTORY LESSON: Phoenix Theatres Entertainment, LLC is owned and operated by theater industry veterans Cory Jacobson and Phil Zacheretti. Jacobson serves as the company’s owner and president, while Zacheretti serves as the President and CEO.
Phoenix Theatres Entertainment operates as a full-service theater chain and third-party management company, focusing on restoring, re-equipping, and running cinema locations across the United States.
In 2008, Reliance MediaWorks (a massive Indian entertainment conglomerate controlled by the Reliance Group) wanted to rapidly expand its “Big Cinemas” theater brand inside the United States. Instead of building brand-new theaters from scratch, Reliance partnered with Phil Zacheretti’s original firm, Phoenix Theatres, LLC. The two entities pooled their collective theater locations, leases, and corporate resources together.
2. THE LEGAL ENTITY
They formed a unified management company called Phoenix Big Cinemas Management, LLC. Under this partnership: * Phil Zacheretti was tapped to run the entire day-to-day U.S. operation as the President and CEO. * Reliance MediaWorks provided the heavy financial backing and investment capital.
3. THE “HOLLYWOOD MEETS BOLLYWOOD” STRATEGY
Because of this unique corporate marriage, the “Phoenix Big Cinemas” footprint became a highly distinct mix of two different cinema styles across America:
THE HOLLYWOOD SIDE: The Phoenix team brought in multiplexes that had been abandoned by major chains like AMC and Regal, running them as traditional American neighborhood theaters playing mainstream Hollywood blockbusters.
THE BOLLYWOOD SIDE: Reliance used the partnership to acquire and lease theaters in major metropolitan areas with high South Asian populations (such as New York, Atlanta, and San Jose). These specific Big Cinemas locations primarily exhibited Indian and Bollywood films to the diaspora.
THE HYBRID SIDE: Many locations under their management played a strict 50/50 mix of both Hollywood and Bollywood films simultaneously.
4. EVOLUTION TO THE PRESENT DAY
Over time, as international theater strategies shifted and Reliance scaled back its direct theater footprint in the U.S., the company transitioned back. The corporate infrastructure built during the “Big Cinemas” era evolved into the modern Phoenix Theatres Entertainment, LLC operating today out of Knoxville—retaining the exact same third-party management business model perfected during the partnership.