Stephen & Mary Birch Texas Theatre
427 N. Austin Street,
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Stephen & Mary Birch Texas Theatre (Official)
Previous Names: Texas Theatre
- Palace Theatre
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- Santikos New Braunfels
News About This Theater
- Mar 24, 2011 — Texas Theatre re-opens in Seguin
- Nov 5, 2007 — Texas Theater restorers seeking info on King Studios of Dallas
The Texas Theatre in Seguin was opened on March 9, 1931. This stylish brick-and-mortar building is a remarkable combination of styles: part Neo-Vintage, part Art Moderne, part Aztec, and part Western Town style, with a distinctive vintage marquee neon tower which flashed ‘Texas Theatre’ with a big star for Texas. The auditorium was in an Atmospheric style.
The building has never been remodeled and still looks exactly as it did in the 1930’s. The front façade is covered by a roof overhang supported by four square brick pillars and the entry doors and ticket booth are flanked by movie poster display cases.
This theatre was a popular showcase for Western movies from the 1930’s to the 1960’s, and often ran B-Western double features of Gene Autry, Roy Rogers and John Wayne.
Now only open for special events and film programs a few times a year, the theatre is being gradually restored, and is on the town register of historic sites, so there is no danger of its being demolished.
It is a perfect venue for a Western movie film festival, and I can almost picture a horse hitchin' post out front before the street was paved, although I know it isn’t that old, and the street was already paved and lined with cars when it was built.
This theatre may have been part of the same chain that owned the Texas Theaters in both San Antonio and Dallas, Texas, because their marquee towers are identical in style. This theatre is a fine part of the cultural heritage of the grand state of Texas. In 2021 it was renamed Stephen & Mary Birch Texas Theatre.
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