Strand Theatre
135 Cabot Street,
Beverly,
MA
01915
135 Cabot Street,
Beverly,
MA
01915
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Additional Info
Previous Names: Lyric Theatre, Regent Theatre
Nearby Theaters
The Lyric Theatre was located in downtown Beverly, opening in 1911. In 1919 it was renamed Regent Theatre and in 1921 it became the Strand Theatre. It was one of 3 movie theatres there in the 1940’s.
Contributed by
Ron Salters
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Recent comments (view all 3 comments)
The Theatre Historical Society archive in Illinois has the MGM Theatre Report for the Strand. It was at 135 Cabot Street, was in Fair condition, and had 500 seats. There is an exterior photo taken in April 1941. The theater had a big 2-sided marquee.
The Strand in Beverly is not listed in the 1927 Film Daily Yearbook; only the Larcom and the Ware theaters were listed. So the Strand apparently dates to sometime after 1927.
The Lyric was founded in 1911 by William B. Nash. It became the Regent in 1919 and, finally, the Strand in 1921. These dates came from city directories.
I’ve uploaded an early ad for the Lyric. Notice the reference to “clean” vaudeville.