Secrets Theatre

201 Broadway,
Oakland, CA 94607

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Additional Info

Previous Names: Cinema 3 Center, Jack London Square Cinemas, Xanadu

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Secrets Theater

Opened as the Cinema 3 Center on April 19, 1972 with “Klute & "Summer of ‘42” in sacreen 1, “Dirty Harry” in screen 2, “Hot Rock” & “Butch Cassidy and the Sundance Kind” in screen 3. It became the Jack London Square Cinemas in the early-1970’s (not to be confused with the current Jack London Stadium 9, on Jack London Square a few blocks away). It screen sub-run double bills and occasional adult product.

In 1975, it became a full time XXX movie theatre, showing hetrosexual fare on all three screens. In 1979, it experimented by showing mainstream movies on one screen and adult movies on the other screens. Later the mainstream screen began screening gay porn movies. In the mid-1980’s, it started showing mainstream sub-run feature films at bargain prices.

It was later renamed Xanadu, and two of the screens showed adult features, while the other screen was converted into a peepshow booth boom. In recent years it has been renamed Secrets Theatre, continuing the same policy. It was closed in early-August 2016. It had been demolished by summer of 2023.

Contributed by Jessica, scottfavareill

Recent comments (view all 4 comments)

RodDrainer on September 4, 2016 at 11:38 pm

The Secrets Jack London theatre and sex arcade shut down permanently early in August 2016. The reports are the entire block will be cleared and condo/apartments will be built there.

The closing of the theatre ends a long tradition of casual sex in East Bay auditoriums showing pornography which began as a commom phenomenon in the late 1960s and peaked in the mid seventies when there were around a dozen such theatres in the east bay. Apparently now the closest thing is the bay men’s bath house, no venues for women and hetero-couples

Architecturally it is no loss.

norm58 on January 18, 2018 at 11:29 pm

so bummer I always wanted to check the place out but never was able so where are any other places to go on this side of the bay bridge any one have any play spots

rivest266 on August 12, 2018 at 10:12 am

This opened as Cinema 3 Center on April 19th, 1972. Grand opening ad posted.

Jamey_monroe45 on October 31, 2023 at 8:24 pm

Now demolished into oblivion along with attached arcade.

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