Pittsford Plaza Cinema 9

3349 Monroe Avenue,
Rochester, NY 14618

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Additional Info

Operated by: Apple Cinemas

Previously operated by: Entertainment Film Works, General Cinema Corp., Zurich Cinemas

Functions: Movies (First Run), Movies (Independent)

Previous Names: GCC Pittsford Plaza

Phone Numbers: Box Office: 585.383.1310

Nearby Theaters

Pittsford Plaza Cinema 9

Opened June 3, 1988 as a General Cinema theatre with six screens. Building was originally a Star Supermarket.

Theatre was THX certified at one time.

The theatre was also operated by Entertainment Film Works. The theatre was taken over by Zurich Cinemas, a small regional chain, on March 21, 2002. In the fall/winter of 2002, they cut up the theatre into nine auditoriums.

Shows a mostly mainstream movies but also presents independent movies.

As theatres go, it was nice place to see a movie. Most auditoriums had large screens and nice seating. No stadium seating though. It was closed on June 5, 2022, and will be reopened shortly by Apple Cinemas.

Contributed by dhroc

Recent comments (view all 9 comments)

Jim Barg
Jim Barg on June 17, 2011 at 6:17 pm

I remember that supermarket! Mom used to work at the KMart nearby, so we ended up going there once in a while.

Haven’t been in the theatre since Phantom Menace in 1999 (which was on their THX-certified screen).

When the theatre opened on June 3, 1988, they advertised 70mm capability in the local paper. Don’t believe they ever had any 70mm runs, however.

dhroc on June 17, 2011 at 7:57 pm

Jim- You’re right. The theatre opened in ‘88 and was bought by Zurich in the 90’s. I don’t remember any 70mm movies there either

BrowncoatKal on July 25, 2011 at 11:35 pm

The rear left theater in the General Cinema was THX certified. It had sand filled walls per Lucasfilm’s specifications and sat over 600 people. After General Cinema Corporation went out of business, the theater sat empty for awhile. Then it reopened under the name Entertainment Film Works. The main problem what that it still had the original 6 auditoriums inside, while other local theaters like the Regal and Cinemark chains had multiplexes with 10-13 auditoriums in them. The theater could not compete and eventually closed their doors. Then came Zurich Theaters. They purchased the theater and reopened it. One of the first things they did was to take apart the 600+ seat THX auditorium and convert it into 4 smaller auditoriums. As much as it saddened me, it was what the theater needed because now with 9 screens, it can compete and has been doing well. It is my favorite theater in the area.

Jim Barg
Jim Barg on September 2, 2011 at 8:49 pm

That is kind of sad, but I’m sure it provides a nice contrast to the Regal/Cinemark dominated local market. Not that I hate Cinemark, Tinseltown is my favorite local theatre by far!

fred1 on January 26, 2012 at 9:30 am

Here is the website for this theater http://www.zurichcinemas.com/

DavidCoppola on January 24, 2013 at 6:24 pm

If memory serves, Dick Tracy was the only 70mm film there.

FlyersFan28 on February 22, 2015 at 8:22 am

I can remember going to this theater and seeing one of the best movies never to win an oscar. that movie being “The Shawshank Redemption”. if I remember the theater may have only been ¼ full..saw many other movies there too, but cant remember which ones,

crunchocky on October 1, 2015 at 9:00 pm

Recently Zurich has finished replacing all of the complex’s original seats with recliners. I believe they indicated that the seats that are on the stadium decks in the auditoriums that have stadium seating were not converted to recliners (just the floor seating in those auditoriums).

rivest266 on January 25, 2016 at 5:42 pm

June 3rd, 1988 grand opening ad in photo section.

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