Pix Theatre

5125 Dauphine Street,
New Orleans, LA 70130

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Additional Info

Previously operated by: Joy's Theaters Inc.

Previous Names: Fiorito's Dream Theatre, Joy Theatre,

Nearby Theaters

Located on Dauphine Street between Forstall Street & Lizardi Street. Fiorito’s Dream Theatre was opened on September 1, 1922 with George Arliss in “The Devil”. On September 19, 1935 it was leased to Mr. Joy Houck and was renamed Joy Theatre on June 6, 1937, It was renamed Pix Theatre on August 31, 1946 in order to avoid confusion with the new Joy Theatre being built on Canal Street.

It was taken over by Nicholas Schiro on October 23, 1948 and he closed the Pix Theatre on November 2, 1955 with Esther Williams in “Dangerous When Wet”. The building sat vacant for many years and it was purchased by theatre operator Rene Brunet Jr. in late-1966, but it was destroyed by fire on January 8, 1967.

Contributed by Chuck

Recent comments (view all 6 comments)

MrDJDude on February 20, 2010 at 9:15 pm

Looks like the entrance was actually on Forstall Street. If you search for 756 Forestall Street, you’ll be looking at what was apparently the entrance to the theater. Appears vacant and abandoned.

joysmovies on May 30, 2010 at 10:52 pm

This theatre began it’s life as “Fiarito’s Dream Theatre”. In 1934, Joy Houck bought it and changed the name to the Joy.
Houck operated it until he was in the planning stages of building the Joy on Canal St. when he changed the name to the Pix.
He sold it to a gentleman who’s last name was Schiro, who operated it for a few years.
If I remember correctly, it closed in the 50’s, sat vacant for many years, and the building burned in the late 60’s.
My mom lived at 5316 Dauphine, and this was one of her ‘neighborhood shows’. The building did face Dauphine St, just to clear up any confusion.

ArthurHardy on June 11, 2010 at 12:31 pm

Announcing a book about New Orleans Movie Theaters

The History of the Neighborhood Theaters in New Orleans
is being written by 89-year-old Rene Brunet, the dean of the motion picture industry in Louisiana, and New Orleans historian and preservationist Jack Stewart. The 160-page,coffee table book will be released in November and is being published by Arthur Hardy Enterprises, Inc. Attention will be focused on 50 major neighborhood and downtown theaters, culled from a list of nearly 250 that have dotted the cityâ€\s landscape since the first “nickelodeon” opened in 1896 at 626 Canal Street. The book will be divided by neighborhoods and will open with a map and a narrative about each area. Each major theater will feature “then and now” photographs, historic information, and a short series of quotes from famous New Orleanians and from regular citizens who will share their recollections.
We are trying to acquire memorabilia and additional photos of this theater for this publication. (deadline July 1.) You will be credited in the book and receive a free autographed copy if we publish the picture that you supply. Please contact Arthur Hardy at or call 504-913-1563 if you can help.

MerlinV on September 28, 2012 at 4:28 am

The theater was owned by the Fiorito brothers, Anthony and Kelly, who also operated a grocery store on the corner of Lizardi and Dauphine, just next to the theater. I don’t recall it being sold to the Joy family nor have I heard of a Mr.Schiro as being a later owner. My recollection is that it closed while owned by the Fioritos. Also, the address of 5125 Dauphine is correct. The entrance was on Dauphine, roughly where the camelback house, shown in the streetscape photo, is located now. As info, the grocery store was where that small parking lot is next to the church. This was my neighborhood theater as a kid. I grew up around the corner on Burgundy St.

MerlinV on September 28, 2012 at 4:31 am

Note: the streetscape map sends you to Lizardi St., you need to maneuver around the corner to Dauphine St. Face the church and the movie theater was to your left. Like most folks, the geography of my little world as a kid is forever burned into my brain!

Joe Vogel
Joe Vogel on December 5, 2021 at 7:10 pm

MerlinV’s memory of the final operators of the Pix is confirmed by the November 16, 1955 issue of Motion Picture Exhibitor, which said “[t]he Pix, a neighborhood showcase, shuttered. It was operated by Anthony Fiorito.”

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