Victory Adult Theatre

511 S. Polk Street,
Amarillo, TX 79107

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Additional Info

Previous Names: Victory Theatre, Tex-Art Theatre

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Victory Adult Theatre

The Victory Theatre opened November 21, 1941 with Alice Faye in “The Great American Broadcast” and continued at least into the 1950’s. On December 3, 1965 it began screening adult movies and was renamed Tex-Art Theatre. The first adult movies screened were “Sindrella and rhe Golden Bra” & “Sin of Mona Kent”.

In 1971, it reverted back to the name Victory Theatre, and began screening regular films for $1 admission. It was not a success, and it became the Victory Adult Theatre from early-1973 and was closed in 1976. It was demolished in 1982, together with the State Theatre which was just to the south, and a 4-story parking garage was built on the sites.

Contributed by Bill Utterback / Billy Smith / Don Lewis

Recent comments (view all 7 comments)

Don Lewis
Don Lewis on July 15, 2009 at 4:49 pm

A view of the Victory Theater’s ticket booth.

ronnwood on October 21, 2013 at 4:37 am

The Victory Theater was open until early 1973. That’s my friend, Dave, working the ticket booth in the photo. His father was the projectionist at the time. The only movies I ever saw there were “BARBARELLA” and “JOE HILL”, two older films in a double feature for a dollar March 7, 1972. (Actually I got in free)

rivest266 on June 12, 2015 at 6:22 pm

This opened on November 21st, 1941. Grand opening ad in photo section.

dallasmovietheaters on June 12, 2015 at 7:31 pm

Underwood and Ezell (U&E) Circuit began the Victory Theatre in November of 1941. By June of 1948, U&E decided to close the Texas Theatre a block away and just a month later it would close the Victory. U&E had 15 drive-in theaters at that point and decided to concentrate on o-zoners. Hiram Parks of Lubbock took on the Victory for a brief period before selling it in 1950 to the Colorado Theatre Circuit run by the Benefiel family. In 1965, the circuit sold its last remaining property in the Victory to D.H. Laughler. The theater became the Tex-Art Theatre becoming an adult theater. Sold to George Kimble in 1971, Kimble changed the format to all G-rated family and repertory film hoping that’s what downtown preferred. It wasn’t so in 1973, the theater became the Victory Adult Theatre. The theater is charged with obscenity counts in December of 1973 and appears to either stop advertising or close. The theater was shuttered in 1976 set to be demolished for a project that failed to materialize.

rivest266 on June 12, 2015 at 7:39 pm

December 3rd, 1965 grand opening as Tex Art in photo secton.

davidcoppock on October 31, 2019 at 12:31 am

Victory Theatre opened with “The great American Broadcast”.

davidcoppock on October 31, 2019 at 3:17 am

The Tex-Art Theatre opened with “Sindrella and the golden Bra” and “Sin of Mona Kent”.

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