Standard Theater
1124 South Street,
Philadelphia,
PA
19147
1124 South Street,
Philadelphia,
PA
19147
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The venue was converted to a theatre and had its first grand opening as the Standard Theatre on September 8, 1888 on a 25-year lease. On what is believed to be a new 20-year lease, it had a grand reopening as the New Standard Theatre on April 21, 1913 under new, African American exclusive operation mostly staging live plays and vaudeville shows. John T. Gibson brought top acts including Bessie Smith, Louis Armstrong, and Ethel Waters to the Standard’s stage. Gibson also programmed the Dunbar Theatre. Gibson was financially decimated by the Great Depression selling off both of his theaters.
Under new operators, the Standard would mix film into its programming and the venue would be wired for sound becoming a full-time movie house over it final twenty years from 1934-to-1954. The Standard closed during Hurricane Hazel on October 15, 1954 when - during its final showing, Cleo Moore in “Bait” - part of the ceiling collapsed including the roof’s wood beam supports injuring two patrons. The first fifteen rows and roofline were basically destroyed in the storm that necessitated the veteran building’s demolition soon thereafter.
Here are the 1954 photos:
http://tinyurl.com/qfo8wn
http://tinyurl.com/peu6rq
The Temple University site has some photos of damage to the theater after Hurricane Hazel, around 1954. If you look at the Theater of the Living Arts page, I posted the Standard photos a couple of years ago.
Here is a 1927 photo:
http://tinyurl.com/olscgr