New Strand Theater
1915 2nd Avenue N.,
Birmingham,
AL
35203
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Additional Info
Previously operated by: Paramount Pictures Inc., R.M. Kennedy, Wilby-Kincey
Previous Names: Strand Theater, Newmar Theater
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The 900-seat Strand Theater opened September 9, 1915 with John Barrymore in “The Incorrigible Dukane”. It was remodeled and reopened as the New Strand Theatre on December 25, 1932 with Stan Laurel & Oliver Hardy in “Pack Up Your Troubles”. It reopened after a remodel and renamed Newmar Theater from December 12, 1948, screening Gary Cooper in “Good Sam”. It reopened as the New Strand Theatre on September 30, 1959. It was closed November 28, 1962. It was demolished in 1963.
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The web site Birmingham Rewound has some interesting information about the Strand and about its next-door neighbor, the Capitol Theatre. In 1948, the Capitol was renamed the Newmar Theatre, but a few years later that house closed, and the operators took over the Strand and renamed it the Newmar. This name remained until September, 1959, when the house went back to being the Strand. The Strand closed on November 28, 1962, and was demolished in August, 1963.
The opening of the Strand Theatre was noted in the October 2, 1915, issue of The Moving Picture World:
October 2 was a Saturday, so (assuming that the magazine’s news was timely) the Strand opened on September 30.I believe I may have seen the last film shown at the Strand—“Tower of London” starring Vincent Price. I was only 17, but definitely remember Vincent chewing the scenery.
December 25th, 1932 grand reopening ad posted.
This reopened on December 15th, 1948. Grand opening ad posted.
Reopened as Strand again on September 30th, 1959. another ad posted.
Article about the Strand: Strand Theatre opening 05 Sep 1915, Sun The Birmingham News (Birmingham, Alabama) Newspapers.com
Grand opening ad: Strand theatre opening 08 Sep 1915, Wed The Birmingham News (Birmingham, Alabama) Newspapers.com